Service Marketing Quiz

What is the primary focus of service marketing?

• Focusing on traditional marketing principles

• Promoting physical goods

• Delivering tangible products

• Promoting and delivering intangible services

Which characteristic of service marketing refers to the inability to store services for future use?

• Inseparability

• Heterogeneity

• Perishability

• Intangibility

How do service marketers make intangible services more tangible?

• By increasing product variety

• Through aggressive advertising

• Through branding and storytelling

• By offering discounts

What is a central goal in service marketing related to customer relationships?

• Reducing customer interaction

• Building strong long-term relationships

• Focusing on one-time sales

• Building short-term relationships

Which of the following is NOT a characteristic of service marketing?

• Intangibility

• Mass production

• Perishability

• Inseparability

What does the 'Product' aspect of the 4 Ps in service marketing refer to?

• The promotional activities

• The pricing strategy

• The intangible service offering

• The physical location of the service

Which of the following is an example of 'Place' in the 4 Ps of service marketing?

• A mobile app for ride-sharing

• A TV commercial

• A loyalty program

• A discount coupon

What is a key strategy Disney uses to ensure exceptional customer service?

• Offering free merchandise

• Expanding park locations

• Investing in employee training

• Reducing ticket prices

How does Disney enhance visitor convenience and personalization?

• Through wearable technology like magic bands

• Through discounted tickets

• By offering free meals

• By providing free transportation

What is emphasized in the summary of service marketing?

• The significance of exceptional customer experiences

• The need for aggressive advertising

• The focus on physical product features

• The importance of low pricing