Marketing Communication Strategies Quiz

What is the primary goal of marketing communication?

• To communicate products and services to consumers

• To reduce production costs

• To increase employee satisfaction

• To create a new product

Which of the following is NOT a method to increase product exposure?

• Reducing product quality

• Advertising during TV breaks

• Shelf placement at eye level

• Product placement in movies

How can marketers capture consumer attention effectively?

• By ignoring consumer needs

• By using irrelevant messages

• By breaking through the clutter

• By reducing advertising frequency

What role does color play in consumer perception?

• It only affects older consumers

• It captures attention and creates associations

• It confuses consumers

• It has no impact

Which sense is NOT typically used in marketing to influence perception?

• Taste

• Hearing

• Vision

• Balance

What influences the formation of consumer attitudes towards a product?

• The color of the product

• The price of the product

• Consumer motivation and analysis

• The weather

When consumers have low motivation, how do they form attitudes?

• By asking friends

• By relying on superficial cues

• Through careful analysis

• By ignoring the product

What is the final step in the consumer evaluation of marketing communication?

• Perception

• Attention

• Choice

• Exposure

How do positive consumer attitudes affect purchase intentions?

• They increase purchase intentions

• They have no effect

• They confuse consumers

• They decrease purchase intentions

Why do marketers want consumers to have a positive attitude towards their brand?

• To confuse competitors

• To increase purchase intentions

• To reduce advertising costs

• To increase brand awareness