Marketing Management Quiz

What is the primary focus of marketing management?

• Managing financial resources

• Developing new technologies

• Hiring and training employees

• Understanding and overseeing the promotion and sale of products or services

Which company is known for its strategic planning involving global advertising campaigns?

• Tesla

• Apple

• Coca-Cola

• Nike

Which company is highlighted for its effective customer relationship management strategies?

• Google

• Salesforce

• Microsoft

• Amazon

What is the role of performance measurement in marketing management?

• To hire new marketing staff

• To develop new products

• To analyze and evaluate the effectiveness of marketing strategies

• To increase production speed

What is a key objective of marketing management that involves increasing market share?

• Profitability

• Brand equity

• Market penetration

• Customer satisfaction

Which company is used as an example of building significant brand equity?

• Starbucks

• Netflix

• Uber

• Airbnb

Which of the following is NOT part of the marketing mix (4 Ps)?

• Product

• Price

• Place

• People

What is the purpose of market segmentation in the marketing management process?

• To divide the market into distinct groups with similar needs

• To reduce marketing costs

• To increase product prices

• To expand into international markets

How does marketing management help in future planning for organizations?

• By increasing the number of products

• By reducing production costs

• By forecasting market trends and setting long-term goals

• By hiring more employees

Which company is mentioned as having a competitive edge due to its unique business model?

• Airbnb

• Southwest Airlines

• Slack

• Shopify