Secret Branding Experiment Quiz

What is the main purpose of the narrator's project with the local booklet?

• To sell new designs to local companies

• To secretly redesign a brand and see the company's reaction

• To advertise their creative agency

• To create a new booklet for the town

Which tool does the narrator use to digitize the sketches?

• Adobe Photoshop

• Sketch

• CorelDRAW

• Adobe Illustrator

What was the narrator's initial idea for the new logo design?

• A CCTV camera

• A satellite image

• A Wi-Fi symbol

• A TV set

What is the role of Sam in the project?

• She is the owner of the company being redesigned

• She is the narrator's assistant

• She is a graphic designer assisting with the project

• She is the client

Why did the narrator choose a bright blue color for the new design?

• Because it was the narrator's favorite color

• To convey a sense of technology and connectivity

• To match the company's existing color scheme

• To stand out from competitors

What was the main issue with the email sent to the company?

• It was too long

• It looked like spam

• It was sent to the wrong address

• It didn't include the design

What did the narrator decide to do after the company did not respond to the email?

• Send another email

• Visit the company in person

• Abandon the project

• Call the company to follow up

What was the narrator's reaction to the company's lack of interest in the design?

• Decided to charge for the design

• Indifferent

• Angry and frustrated

• Disappointed but motivated to try again

What lesson does the narrator share about gaining clients?

• Focus only on large companies

• Use anonymous branding projects to showcase skills

• Avoid unsolicited redesigns

• Always charge for your work

What was the narrator's ultimate goal with the redesign project?

• To get hired by the company

• To win a design award

• To improve the brand's visual identity

• To create the best logo in the world