Micro and Macro Environment

What are the two main parts of the marketing environment?

• Internal environment

• Micro environment

• Global environments

• Macro environment

Which of the following is considered a factor in the micro-environment?

• Economic Conditions

• Social & Cultural Trends

• Suppliers

• Technological Advancements

Which of these factors belongs to the macro-environment?

• Customers

• Competitors

• Intermediaries

• Political & Legal Changes

What is a key benefit of understanding the marketing environment?

• It helps in reducing production costs.

• It allows businesses to ignore market changes.

• It enables spotting opportunities and preparing for challenges.

• It simplifies product development.

Which of the options below would be an example of Macro Marketing Environment?

• 
• 
•