CRM Systems and Their Benefits

What is the primary goal of Customer Relationship Management (CRM)?

• To reduce marketing costs

• To create long-term relationships with customers

• To automate all business processes

• To increase short-term sales

Which type of CRM focuses on automating day-to-day tasks like sales and customer service?

• Collaborative CRM

• Analytical CRM

• Strategic CRM

• Operational CRM

What is the main function of Analytical CRM?

• To enhance team collaboration

• To analyze customer data for insights

• To automate sales processes

• To manage customer support tickets

Which CRM type is best for companies with multiple departments needing real-time data sharing?

• Operational CRM

• Analytical CRM

• Collaborative CRM

• Strategic CRM

When choosing a CRM system, why is scalability important?

• To limit the number of users

• To simplify the user interface

• To ensure the system can handle future growth

• To reduce initial costs

Which factor is crucial to consider regarding CRM deployment options?

• The color scheme of the interface

• The number of employees in the company

• The type of customer data collected

• The compatibility with existing IT infrastructure

How do CRM systems improve customer service?

• By automating all customer interactions

• By providing quick access to customer data for personalized service

• By reducing the number of customer service representatives

• By eliminating the need for customer feedback

What benefit does CRM offer in terms of marketing campaigns?

• It enables highly targeted marketing campaigns

• It automates all marketing decisions

• It reduces the need for marketing

• It allows for random marketing strategies

How does CRM contribute to cost reduction?

• By automating tasks and improving efficiency

• By hiring more employees

• By reducing product quality

• By increasing marketing spending

What is a key feature of CRM systems regarding data security?

• They store data in unencrypted formats

• They share customer data with third parties

• They ignore data security regulations

• They provide features for data security and compliance