The History and Impact of McDonald's Filet-O-Fish

What was the main reason for the introduction of fish sandwiches in fast food chains?

• To offer a healthier option

• To provide a non-meat option for religious reasons

• To cater to vegetarians

• To compete with seafood restaurants

What challenge did Lou Gro face with his McDonald's franchise?

• A lack of non-meat options for Roman Catholics on Fridays

• High competition from other fast food chains

• Poor location of his franchise

• High operational costs

What was Ray Kroc's alternative to the Filet-O-Fish?

• A veggie burger

• A chicken sandwich

• The Hula Burger

• A shrimp sandwich

Why did the Filet-O-Fish become a permanent menu item?

• It was healthier than other options

• It was easier to prepare

• It was more popular than the Hula Burger

• It was cheaper to produce

What was a significant challenge in adding the Filet-O-Fish to the menu?

• Finding a sustainable fish supply

• Training staff to cook fish

• Developing a new type of bread

• Creating a new advertising campaign

What unexpected event coincided with the launch of the Filet-O-Fish?

• A change in Roman Catholic dietary rules

• A new competitor entering the market

• A global fish shortage

• A major advertising campaign by a rival

What was the name of the mascot introduced for the Filet-O-Fish in 1976?

• Captain Fish

• Fishy McFishface

• Sailor Sam

• Phil A O Fish

Which fast food chain did NOT introduce a fish sandwich following McDonald's success?

• Popeyes

• Taco Bell

• Wendy's

• Burger King

What change did McDonald's make to the Filet-O-Fish in 2001?

• They added more cheese

• They switched to Alaskan pollock

• They made it a seasonal item

• They changed the tartar sauce recipe

What certification did McDonald's Filet-O-Fish receive for sustainable seafood?

• Marine Stewardship Council

• Seafood Watch

• Ocean Wise

• Green Seal