Marketing Week 5 P1 Explore

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What defines a direct competitor?

• Someone offering a completely different product.

• Someone providing the exact same product or service.

• Someone who sells products at a lower price.

• Someone who operates in a different geographical area.

What characterizes an indirect competitor?

• They offer a product that is identical to yours.

• They are a new business entering the market.

• They are vying for the same customer dollars with a similar product or service.

• They only sell products online.

If your business sells cupcakes, who would be considered a direct competitor?

• An ice cream stand.

• A bakery selling only bread.

• Another business that also sells cupcakes.

• A coffee shop that doesn't sell baked goods.

If your business sells cupcakes, which of the following would be an indirect competitor?

• A business selling identical cupcakes.

• A grocery store selling baking ingredients.

• An ice cream stand.

• A restaurant specializing in savory dishes.