WorksheetsCS Chpt 1
Total questions: 20
Worksheet time: 20mins
Name
Class
Date
1.
Retailing is comprised of all of the business activities that add value to the products and services customers buy. This includes:
a)
Merchandise assortment
b)
Packaging
c)
Customer Service
d)
Merchandise assortment, packaging, customer service
2.
The type of buyer that would go store to store looking for the best price would be considered a
a)
comparison shopper
b)
recreational shopper
c)
diverse shopper
d)
impulse buyer
3.
Which of the following choices list the elements of the distribution channel in the correct order?
a)
Manufacturer, Wholesaler, Retailer, Customer
b)
Wholesaler, Customer, Manufacturer, Retailer
c)
Retailer, Manufacturer, Customer, Wholesaler
d)
Manufacturer, Retailer, Wholesaler, Customer
4.
True or False: Closeout stores are owned by the manufacturer or retailer.
a)
True
b)
False
5.
Ashley Furniture is an example of what type of retailer?
a)
Direct Selling
b)
Wholesale club
c)
Specialty Store
d)
Convenience Store
6.
The terms "multichannel" and "omnichannel" are very similar. Which of them places the focus on creating a seamless customer experience..
a)
Multichannel
b)
Omnichannel
c)
Neither a multichannel or omnichannel
7.
Academy Sports Store is what type of retail format?
a)
Direct Selling
b)
Supercenter
c)
Wholesale club
d)
Specialty Store
8.
What type of retail format sells common goods such as milk and bread at a higher price than a supermarket?
a)
Wholesale club
b)
Convenience Store
c)
Supercenter
d)
Discount Store
9.
A Pure Play retail format would consist of the following businesses:
a)
Youtube & I heart Radio
b)
Amazon & Microsoft
c)
Kinkos & Office Depot
d)
Amazon & EBay
10.
A company that operates multiple stores under common ownership and usually has centralized decision making is called what type of retail ownership?
a)
Franchise
b)
Corporate Chain
c)
Franchise
d)
Independent
11.
A _____________________________ is a retail channel that focuses on creating a seamless consumer experience through any and all shopping channels.
a)
Multichannel
b)
Brick and mortar
c)
E-commerce
d)
Omnichannel
12.
By wandering through a store not really intending to buy anything, you can assume this shopper is a
a)
Diverse shopper
b)
innovative shopper
c)
recreational shopper
d)
follower shopper
13.
Having an actual store front is called having a ____________________________ retail channel
a)
E-commerce
b)
Brick and mortar
c)
Omnichannel
d)
Multichannel
14.
Which shopper is the hardest to predict because he/she shops in many different stores and is not influenced by one type of retail element?
a)
innovative shopper
b)
follower shopper
c)
diverse shopper
d)
recreational shopper
15.
Choose the five stages in the order that they take place
a)
evaluation of alternatives, purchase, need recognition, post-purchase evaluation, information search
b)
information search, need recognition, purchase, evaluation of alternatives, post-purchase evaluation
c)
need recognition, information search, purchase, evaluation of alternatives, post-purchase evaluation
d)
need recognition, information search, evaluation of alternatives, post purchase evaluation
16.
Advertising message from a restaurant is considered what type of stimuli
a)
Social cue
b)
Physical cue
c)
Commercial cue
17.
Smelling a great meal can be considered what type of stimuli
a)
Physical cue
b)
Social cue
c)
Commercial cue
18.
A friend suggesting a new pair of shoes can be what type of stimuli?
a)
Physical cue
b)
Social cue
c)
Commercial cue
19.
Business that sells products and/or services to consumers is called
a)
wholesalers
b)
retail
c)
supercenters
d)
manufacturer
20.
The age, gender, income level, race, address, and education level are considered the _______________________________ of a person
a)
Information
b)
Demographics
c)
retailing
100 %
