WorksheetsCh 10 Marketing Intro To Business
Total questions: 44
Worksheet time: 22mins
Name
Class
Date
1.
Contests, games, and product give-aways are all examples of
a)
personalized promotion
b)
sales promotion
c)
public relations
d)
publicity
2.
Which of the following scenarios will most likely result in comparatively low prices?
a)
product is highly complex and technical
b)
supply for a product is low and demand is high
c)
products sold at lg warehouse, little personal
service, on the outskirts of town
d)
product has few close competitors because it is unique
3.
Which of the following is a function of promotion?
a)
Advertising
b)
budgeting for marketing activities
c)
improving products
d)
market research
4.
Product costs + operating expenses + profit =
a)
markup
b)
gross cost
c)
selling price
d)
markdown
5.
Which of the following would NOT generally be considered one of the marketing functions?
a)
repairing
b)
pricing
c)
promotion
d)
selling
6.
A key difference between advertising and publicity is that
a)
advertising is presented through the media and publicity is not.
b)
advertising is always positive and publicity is always negative.
c)
advertising is personalized promotion and publicity is mass promotion
d)
advertising is paid communication and publicity is non-paid
7.
In a communication path, the person or organization that has information to communicate to another person or organization is called the
a)
receiver
b)
sender
c)
decoder
d)
channeler
8.
Businesses that take part in a channel of distribution are known as
a)
channel members
b)
retailers
c)
consumers
d)
distributors
9.
Additions and improvements to a basic product are called
a)
guarantees
b)
warranties
c)
brand names
d)
product features
10.
Which marketing function involves communicating directly with potential customers to determine their needs?
a)
product and service management
b)
selling
c)
financial analysis
d)
pricing
11.
This type of marketing research study gathers information from people using a carefully planned set of questions.
a)
experiment
b)
observation
c)
secondary research
d)
survey
12.
Gross margin is
a)
the amount of money available to the business after all costs and
expenses have been paid
b)
all expenses of operating a business that are associated with a product.
c)
the difference between the selling price and the product costs
d)
all expenses of a reduction from the original selling pricethat are associated with a product
13.
Personal selling is usually done
a)
via advertising
b)
face-to-face with each customer
c)
by telephone
d)
on the Internet
14.
After several new product ideas have been generated, companies will most likely
a)
determine a production procedures for the products
b)
evaluate the ideas to determine which have the best opportunity to
succeed
c)
develop full marketing strategies for each of them
d)
produce a limited quantity of each product and test them to see which
are the most popular
15.
What are the four elements of a marketing mix?
a)
cost, location, time, and advertising
b)
demographics, income, supply, and demand
c)
product, distribution, price, and promotion
d)
consumers, manufacturers, retailers, and distributors
16.
Services are intangible. This means that
a)
they have no physical form
b)
their availability must match their demand at a specific time
c)
they cost more than products
d)
there will be differences in the type and quality of service provided
17.
The first step in the consumer decision-making process is to
a)
make a purchase decision
b)
recognize a need.
c)
gather information
d)
select and evaluate alternatives
18.
The most known and used type of mass promotion is
a)
advertising
b)
door-to-door selling
c)
personal selling
d)
publicity.
19.
To plan effective promotions, marketers must first
a)
know what their message is
b)
make sure they have a large advertising budget
c)
have plenty of face-to-face meetings with customers in the target
market.
d)
understand the communication process
20.
Which of the following is a direct channel of distribution?
a)
Custom Clothiers produces men’s suits, which are sold to customers at
department stores all around the country
b)
Smoothy Silk ice cream is manufactured at its Minnesota factory and shipped
to a grocery store in your town
c)
Farmer Jane grows tomatoes and sells them to customers at a roadside
stand next to her farm
d)
Wally builds ten birdhouses and sells them to Taylor at a flea market;
Taylor then sells the birdhouses to her neighbors at a yard sale the following
weekend
21.
Personalized promotion is the most effective and least expensive form of marketing communication.
a)
True
b)
False
22.
Not all marketing is directed at consumers.
a)
True
b)
False
23.
The first step in developing a marketing strategy is to create a marketing mix
a)
True
b)
False
24.
Choosing target markets and studying their needs and decision-making processes can make promotion more effective.
a)
True
b)
False
25.
Businesses gain efficiency by producing large amounts of products at one time.
a)
True
b)
False
26.
Marketing activities often cost 50 percent or more of the selling price of a product or service.
a)
True
b)
False
27.
The consumer decision-making process is different for final consumers than for business consumers.
a)
True
b)
False
28.
Totally new products that have never been seen by customers are not often introduced.
a)
True
b)
False
29.
Services can be stored for later consumption.
a)
True
b)
False
30.
Studies carried out to gather new information specifically directed at a current problem is called primary marketing research.
a)
True
b)
False
31.
This type of marketing is finding solutions to problems through carefully designed studies involving consumers
a)
distribution
b)
research
c)
promotion
32.
This market is a specific group of consumers that have similar wants and needs.
a)
personal
b)
strategy
c)
target
33.
This type of distribution routes a product follows and the businesses involved in moving a product from the producer to the final consumer
a)
channel
b)
strategy
c)
orientation
34.
This type of marketing considers the needs of customers when developing a marketing mix.
a)
research
b)
retailers
c)
orientation
35.
The marketing function that involves determining the best ways for customers to locate, obtain, and use an organization’s products and services
a)
focus
b)
distribution
c)
personal
36.
Everything a business offers to satisfy a customer’s needs.
a)
price
b)
motives
c)
product
37.
The reasons consumers decide what products and services to purchase are called buying what?
a)
price
b)
focus
c)
motives
38.
This type of selling is direct, individualized communication with prospective customers to assess their needs and assist them in satisfying those needs.
a)
personal
b)
Product
c)
Retailers
39.
What is any form of communication used to inform, persuade, or remind.
a)
motives
b)
promotion
c)
strategy
40.
In this group, a small number of consumers discuss their ideas, experiences, and opinions in a group discussion.
a)
personal
b)
inseparable
c)
focus
41.
This type of marketing is a company’s plan that identifies how it will use marketing to achieve its goal.
a)
strategy
b)
target
c)
research
42.
The money a customer must pay for a product or service.
a)
target
b)
price
c)
product
43.
The final business organization in an indirect channel of distribution for consumer products.
a)
distribution
b)
personal
c)
retailers
44.
Services are what, meaning that they are consumed at the same time they are produced.
a)
inseparable
b)
channel
c)
personal
100 %
