WorksheetsFM 2.01 Quiz
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
Channel members add value to a product by
a)
performing certain channel activities expertly
b)
channel members must have varying goals
c)
they must have at least five members
d)
Channel members must not share goals
2.
The use of intermediaries enables producers to make larger profits because intermediaries.
a)
help to reduce the per-unit cost of goods.
b)
increase the number of retailer-to-producer contacts
c)
may sell more than the producer could sell on its on.
d)
enable producers to use direct distribution
3.
Getting merchandise quickly to customers, with efficient logistics, has become a means of gaining a competitive advantage.
a)
False
b)
True
4.
During market weeks, retail store buyers go to fashion market cities.
a)
True
b)
False
5.
The total members in a channel is called;
a)
distribution intensity
b)
distribution pattern
c)
channel length
d)
channel width
6.
Marketers determine distribution intensity so they can achieve
a)
complete market coverage.
b)
ideal market exposure
c)
perfect market balance
d)
total market saturation
7.
Goods held on hand for the production process or for sales to customers are called resources
a)
False
b)
True
8.
The letters AAFA stand for the Association of Apparel Factory Administrators.
a)
True
b)
False
9.
Which of the following is and example of an ultimate consumer
a)
A farmer buying seed for crops that will be sold at the market
b)
A teenager buying er/his first car
c)
A manager buying office supplies
d)
A restaurant owner buying a new oven for the restaurants kitchen
10.
Walmart, Domino's, and Avis Rent-A-Car are examples of:
a)
Agents
b)
Industrial Distributors
c)
Retailers
d)
wholesalers
11.
Which of the following products would likely use an exclusive distribution pattern
a)
A large piece of farm machinery
b)
A gallon of milk
c)
a home-decorating magazine
d)
a silk necktie
12.
Technology applications are never outsourced by companies because their setup and use depends on an insider's complete understanding of the company's business
a)
True
b)
False
13.
CIM allows for maximum coordination and centralized control of production operations
a)
False
b)
True
14.
Channel members should share an equal commitment to the products
a)
price
b)
name
c)
packaging
d)
quality
15.
When marketers are trying to reach the greatest number of consumers possible, they use a(n) _______ distribution pattern.
a)
selective
b)
intensive
c)
inclusive
d)
exclusive
16.
A warehouse is holding facility for storing backup stocks of supplies or finished goods
a)
false
b)
true
17.
Electronic "collaborative sourcing" linkages get products through the chain to market faster and cheaper than old conventional methods.
a)
False
b)
True
18.
Where does a channel of distribution begin?
a)
With the industrial user
b)
With the ultimate consumer
c)
with the producer
d)
with the intermediary
19.
Which of the following is a direct channel of distribution for consumer goods and services
a)
Producer to industrial user
b)
Producer to retailer to consumer
c)
producer to ultimate consumer
d)
producer to distributor to consumer
20.
Cross-docking is when goods are unloaded from an incoming shipment directly onto outbound trucks, with no storage in between
a)
true
b)
false
100 %
