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WorksheetsSports Marketing St. 5 - 7
Total questions: 30
Worksheet time: 15mins
Name
Class
Date
1.
What is the purpose of public-relations strategies?
a)
to create an illusion
b)
to create an image
c)
to maintain indifferent attitudes
d)
to maintain a low profile
2.
Which of the following characteristics is shared by advertising and publicity?
a)
is impersonal
b)
must be paid for
c)
receives close attention
d)
presents the same message
3.
Which of the following statements best defines the term promotional mix?
a)
the "magic formula" used in developing promotional plans
b)
the confusion of too many promotional techniques
c)
the way in which businesses combine promotional methods
d)
the rotation technique used for promoting employees
4.
What is a primary benefit of magazine advertising?
a)
its ability to deliver low-cost messages
b)
its ability to reach almost all market segments in one publication
c)
its ability to get an ad published at the last minute
d)
its ability to target a group of individuals with similar interests
5.
The Seattle Seahawks want to attract more families to their games. The marketing manager plans a mini-football giveaway, a new banner display featuring the team's mascot and a group of children, and buys stick-on face decals to be included in every season ticket package that includes children. This is an example of which of the following?
a)
publicity
b)
sales promotion
c)
personal selling
d)
advertising
6.
Which of the following is the term that describes any paid form of non-personal presentation of ideas, images, goods, or services?
a)
sales promotion
b)
personal selling
c)
publicity
d)
advertising
7.
What are newspapers and magazines categorized as?
a)
publication media
b)
broadcast media
c)
time media
d)
direct media
8.
Which of the following statements best defines the term promotional mix?
a)
the "magic formula" used in developing promotional plans
b)
the way in which businesses combine promotional methods
c)
the confusion of too many promotional techniques
d)
the rotation technique used for promoting employees
9.
Which of the following definitions describes marketing promotion?
a)
the marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products
b)
plans of action for achieving goals and objectives
c)
the arrangement by which businesses or individuals can purchase now and pay later
d)
marketing element focusing on considerations in getting a selected product in the right place at the right time
10.
When explaining how a potential sponsor can get involved with your sport/event organization, what is most important to emphasize?
a)
tangible components
b)
statistics
c)
benefits derived
d)
value in kind (VIK)
11.
Del Taco doesn't want its message to get lost among the messages of your team's other sponsors, so you offer to name the pre-game show the "Del Taco Pre-Game Show." What type of benefit is this called?
a)
exclusivity
b)
"ownership"
c)
sales and sampling opportunities
d)
fundraising opportunities
12.
Mountain America is the only bank affiliated with your sport/event organization. What type of benefit is this called?
a)
value in kind (VIK)
b)
"ownership"
c)
exclusivity
d)
presenting sponshorship
13.
Since you have a sponsorship agreement with Lay's Potato chips, you sell its brand at your concession stands. What is this an example of?
a)
product positioning
b)
"ownership"
c)
fundraising opportunities
d)
hospitality opportunities
14.
Apple Computers wants to bring potential clients to your games to enjoy an evening out and hopefully, to make some sales. You offer the company its own private suite as part of its sponsorship deal. What are you to Apple Computers trying to enhance?
a)
product positioning
b)
fundraising opportunities
c)
public relations
d)
relationship marketing
15.
What do sponsors want to accomplish by putting their company logos on NASCAR automobiles?
a)
contracts
b)
brand recognition
c)
entertainment
d)
new leads
16.
Which of the following best describes Sports Sponsorship?
a)
consumers who derive their benefit from the observation of the event
b)
the primary product of the sports industry
c)
exchanging money or product for the right to associate one's name or product with a sporting event
d)
developing an improving a product in response to a customer's needs and wants
17.
What must smaller businesses have in order to compete with larger businesses for a sponsorship opportunity?
a)
exclusive rights
b)
budget
c)
brand awareness
d)
publicity
18.
Why do small, local businesses typically sponsor local or regional teams and events rather than national or international events?
a)
sponsorship at a national level is too costly
b)
it is more difficult to exploit the sponsorship
c)
they want to reach the people who buy their products
d)
national teams and events are interested only in international business sponsors
19.
Which of the following is non-paid communications about a company, its products or its activities which appear in public media--often in news media?
a)
advertising
b)
personal selling
c)
direct marketing
d)
publicity
20.
What is selling?
a)
the price that the consumer believes they should pay
b)
in the buying center, those who can affect the decision-making process
c)
determining customer's needs and wants and then responding through planned, personalized communication
d)
describing why consumers purchase a product or service or what problem the product or service solves for consumers
21.
What is a common way to maximize exposure for a sport/event?
a)
to tie the public-relations efforts to sale-promotion activities
b)
to tie the public-relations efforts to research procedures
c)
to tie the public-relations efforts to operational policies
d)
to tie the public-relations efforts to personal-incentive programs
22.
Once a sport/event organization has identified its fan base, how does it evaluate the characteristics of it?
a)
by conducting feasibility studies
b)
by conducting market research
c)
by selling sponsorships
d)
by creating its marketing plan
23.
Why is it important to create positive relationships between sport/event organizations and the community at large?
a)
Because members of the business community can then reduce their sponsorships
b)
Because public tax initiatives are sometimes needed to build or maintain facilities.
c)
Because all of the community members are already part of the spectator fan base.
d)
Because community support always decreases the need to attract tourist to the area.
24.
What is the primary objective of developing sport/event public-relations strategy?
a)
to develop positive relationships with corporate sponsors and advertisers
b)
to promote publicity efforts with key members of the media and business community
c)
to encourage local businesses to purchase more tickets, concessions, and merchandise
d)
to establish a feeling of goodwill the organization's fan bases
25.
What is a sponsorship proposal?
a)
a set of procedures or strategies for attracting the target customer to a business
b)
a marketing tool that investigates a business's strengths, weaknesses, opportunities, and threats in an organized fashion
c)
an outline or a series of steps or goals used by an individual or business designed to accomplish a financial goal
d)
the formal document spelling out what will be exchanged in a sponsorship agreement including the costs, that may be accepted, rejected and/or amended
26.
What is a promotional plan?
a)
a systematic approach to selling that consists of a sequence of selling phases
b)
an outline or a series of steps or goals used by an individual or business designed to accomplish a financial goal
c)
a marketing tool that investigates a business's strengths, weaknesses, opportunities, and threats in an organized fashion
d)
a set of procedures or strategies to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
27.
Which of the following words describes an ideal sports marketing objective?
a)
broad
b)
comprehensive
c)
measurable
d)
open-ended
28.
Which of the following components serves as a "snapshot" of the sports business's current marketing situation?
a)
marketing strategies and programs
b)
situation analysis
c)
desired target market
d)
marketing objectives
29.
What is the purpose of the executive summary in a sports marketing plan?
a)
to serve as an introduction
b)
to assess the company's current marketing situation
c)
to describe the desired target market
d)
to list marketing objectives
30.
What is a sports marketing plan?
a)
an outline or a series of steps or goals used by an individual or business designed to accomplish a financial goal
b)
a set of procedures or strategies for attracting the target customer to a sports business
c)
a marketing tool that investigates a business's strengths, weaknesses, opportunities, and threats in an organized fashion
d)
the company's configuration of employees for accomplishing specific business tasks; how the business is organized
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