WorksheetsNational 5 Bus Mgt Marketing - Market Research
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
What is an example of a question that Market Research CANNOT answer?
a)
How large is the likely market for our new product?
b)
What price are customers willing to pay for new product?
c)
Who are our competitors in the market and what do they offer?
d)
What level of sales will we have in 5 years time?
2.
What are the names of the TWO TYPES of market research?
a)
Desk and Field
b)
Primary and Tertiary
c)
Secondary and Tertiary
d)
Desk and IT-based
3.
What type of research is being described here?
It involves using second hand information already gathered for another purpose
It involves using second hand information already gathered for another purpose
a)
Desk
b)
Field
c)
Primary
d)
Secondary
4.
What type of research is being described here?
It involves gathering brand new, first-hand information for a specific purpose
It involves gathering brand new, first-hand information for a specific purpose
a)
Desk
b)
Field
c)
Primary
d)
Secondary
5.
What type of research is this an advantage of?
It helps provide a wider range of data to help make a better informed decision about a product
It helps provide a wider range of data to help make a better informed decision about a product
a)
Desk
b)
Field
c)
Primary
d)
Secondary
6.
What type of research is this an advantage of?
Information will be up-to-date and best currently available
Information will be up-to-date and best currently available
a)
Desk
b)
Field
c)
Primary
d)
Secondary
7.
What type of research is being described here?
It involves gathering brand new, first-hand information for a specific purpose
It involves gathering brand new, first-hand information for a specific purpose
a)
Desk
b)
Field
c)
Primary
d)
Secondary
8.
What type of research is this an advantage of?
Information will not be available to rivals therefore is very valuable
Information will not be available to rivals therefore is very valuable
a)
Desk
b)
Field
c)
Primary
d)
Secondary
9.
What type of research is this an advantage of?
Information will be very relevant to decision and the source can be checked for accuracy, validity and is reliable
Information will be very relevant to decision and the source can be checked for accuracy, validity and is reliable
a)
Desk
b)
Field
c)
Primary
d)
Secondary
10.
What type of research is this an advantage of?
Gathers high quality primary information
Gathers high quality primary information
a)
Desk
b)
Field
c)
Primary
d)
Secondary
11.
Which METHOD of research is being described here?
It is conducted face-to-face with customers and a series of questions are asked
It is conducted face-to-face with customers and a series of questions are asked
a)
Personal interview
b)
Telephone survey
c)
On-line survey
d)
Focus group
12.
Which METHOD of research is being described here?
Calls are made to the homes of customers requesting that they answer a series of questions
Calls are made to the homes of customers requesting that they answer a series of questions
a)
Personal interview
b)
Telephone survey
c)
On-line survey
d)
Focus group
13.
Which METHOD of research is being described here?
A company puts a link on their website or via an email to a series of questions which the customer responds to via the computer
A company puts a link on their website or via an email to a series of questions which the customer responds to via the computer
a)
Personal interview
b)
Telephone survey
c)
On-line survey
d)
Focus group
14.
Which METHOD of research is being described here?
A company gathers a small group of customers together at the same time, led by a chair person who encourages discussion
A company gathers a small group of customers together at the same time, led by a chair person who encourages discussion
a)
Personal interview
b)
Telephone survey
c)
On-line survey
d)
Focus group
15.
Which METHOD of research is being described here?
A company send out via letter a series of questions and can encourage a higher response rate with the offer of entry to a free prize draw
A company send out via letter a series of questions and can encourage a higher response rate with the offer of entry to a free prize draw
a)
Postal survey
b)
Hall test
c)
Customer panel
d)
EPOS
16.
Which METHOD of research is being described here?
Where products are given to customers (gathered in one location) to try and feedback is obtained e.g. in a supermarket aisle
Where products are given to customers (gathered in one location) to try and feedback is obtained e.g. in a supermarket aisle
a)
Postal survey
b)
Hall test
c)
Customer panel
d)
EPOS
17.
Which METHOD of research is being described here?
Where products are given to a group of customers to try for a specified period of time at home and feedback is obtained as they write their thoughts in a journal
Where products are given to a group of customers to try for a specified period of time at home and feedback is obtained as they write their thoughts in a journal
a)
Postal survey
b)
Hall test
c)
Customer panel
d)
EPOS
18.
Which METHOD of research is being described here?
Feedback gathered through the use of loyalty cards being swiped and a record of shopping habits is generated to help inform.
Feedback gathered through the use of loyalty cards being swiped and a record of shopping habits is generated to help inform.
a)
Postal survey
b)
Hall test
c)
Customer panel
d)
EPOS
19.
A major benefit of interviews in market research is ...
a)
It is quicker to complete
b)
It is cheaper to conduct
c)
Any issues can be resolved quickly
d)
Customers prefer this method of research
20.
A major disadvantage of surveys on-line and postal is ...
a)
It is difficult to summarise findings
b)
People may think it is junk and bin or ignore
c)
It is very dear to complete compared to interviews
d)
Customers may wish to please researcher by giving overly positive answers
100 %
