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WorksheetsUnit 7 review
Total questions: 51
Worksheet time: 26mins
Name
Class
Date
1.
A product being in great demand is a factor that might encourage businesses to
a)
decrease inventory.
b)
adjust prices.
c)
contact competitors.
d)
gather information.
2.
Which marketing function can remind customers of items that they want to purchase?
a)
Promotion
b)
Product/Service management
c)
Financing
d)
Pricing
3.
In what marketing activity do businesses engage to meet the wants and needs of consumers?
a)
Product/Service management
b)
Cost-benefit analysis
c)
National advertising
d)
Pricing
4.
One reason the selling function is so important is because it involves
a)
setting high prices.
b)
displaying products.
c)
contact with customers.
d)
feedback from vendors.
5.
Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of
a)
management.
b)
product/service management.
c)
marketing-information management.
d)
product development.
6.
Which of the following marketing functions enables businesses to have their products in the right place at the right time:
a)
Risk management
b)
Promotion
c)
Selling
d)
Channel management
7.
Which marketing function involves determining where products will be sold?
a)
Channel management
b)
Servicing
c)
Promotion
d)
Selling
8.
Which would probably result if a business reduced its marketing costs?
a)
increased costs of production
b)
decreased variety of consumer goods
c)
increased consumer awareness of goods and services
d)
decreased need for customer contact with businesses
9.
Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.ABC D
a)
Behavioral segmentation
b)
Promotion
c)
Marketing-information management
d)
Specialty advertising
10.
According to the marketing concept, which option demonstrates customer orientation?
a)
finding out what a buyer wants
b)
researching a firm's competitors
c)
convincing a buyer to buy
d)
advertising the features of a product
11.
An effective marketing-information management function enables marketers to
a)
determine what products customers want.
b)
determine the price of a good or service.
c)
select suppliers for products.
d)
create demand for a good or service.
12.
How does the marketing function of selling benefit society?ABC.D
a)
Creates a relationship with customers
b)
Helps to increase employment
c)
Determines to whom to sell
d)
Affects demand for a good or service
13.
To be successful, businesses need to set prices that cover costs and
a)
stabilize marketing data.
b)
encourage protectionism.
c)
maximize return.
d)
spur inflation.
14.
Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.ABCD
a)
Selling
b)
Promotion
c)
Pricing
d)
Purchasing
15.
There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing
a)
functions.
b)
responsibilities.
c)
tactics.
d)
strategies.
16.
Which of the following is an activity in the product/service management function:
a)
Creating demand for a product
b)
Forecasting what will happen in the future
c)
Informing customers about new products
d)
Phasing out unprofitable products
17.
Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.
a)
Purchasing
b)
Pricing
c)
Planning
d)
Promotion
18.
The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is
a)
Selling
b)
Purchasing
c)
Prospecting
d)
Market research
19.
Which marketing function involves creating the correct product mix for a business?
a)
Financing
b)
Marketing-information management
c)
Selling
d)
Product/Service management
20.
Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.
a)
purchasing
b)
pricing
c)
Promotion
d)
financing
21.
The marketing function that is responsible for the flow of goods or services from the producer to the customer is
a)
purchasing.
b)
product/service management.
c)
selling.
d)
channel management.
22.
Which function of marketing determines how much gross profit a business will make on a good or service?
a)
Channel management
b)
Pricing
c)
Promotion
d)
Risk management
23.
Reselling tickets for more than their face value is known as ticket
a)
infringement..
b)
piracy.
c)
scalping.
d)
counterfeiting.
24.
Unions in professional sports are called
a)
athlete organizations
b)
players’ associations.
c)
sport unions.
d)
athlete committees.
25.
Employees joining together as a single unit to negotiate with management is known as
a)
labor relations.
b)
free agency.
c)
collective bargaining.
d)
group negotiation.
26.
The Scott Company decided to sell stock to raise capital. Under what form of business organization does the company operate?
a)
partnership
b)
cooperative
c)
corporation
d)
proprietorship
27.
Which type of law gives individuals the exclusive right to their identities for commercial use?
a)
Right of publicity
b)
Right of privacy
c)
Antitrust
d)
Ticket scalping
28.
When a league blocks the broadcast of a certain game in a certain territory, it is known as a(n)
a)
antitrust violation.
b)
blackout.
c)
injunction
d)
right of publicity.
29.
What development has made ticket resale harder to regulate?
a)
The popularity of online auction sites
b)
The types of insurance involved with resale
c)
The unions formed by professional ticket scalpers
d)
The laws subjecting ticket outlets to antitrust litigation
30.
Sport/Event organizations use their trademarks to make money from
a)
sponsorship fees.
b)
lawsuits.
c)
licensed product sales.
d)
ticket sales.
31.
Which of the following is an unfair, anti-competitive trade practice in sport/event marketing:
a)
Loss prevention
b)
Employee strike
c)
Trademark infringement
d)
Sponsorship exclusivity
32.
A court order that stops a certain activity until a trial begins is a(n)
a)
injunction.
b)
infringement.
c)
antitrust act.
d)
right of publicity law.
33.
Which element of a collective bargaining agreement allows athletes to move from team to team?ABCD
a)
Right of first refusal
b)
Free agency
c)
Salary cap
d)
Revenue sharing
34.
Which law gives workers the right to organize into unions?
a)
The Sports Broadcasting Act of 1961
b)
The Sherman Antitrust Act
c)
The Lanham Act
d)
The National Labor Relations Act
35.
A type of business ownership in which one or more of the owners does not have full liability is called a:
a)
general partnership.
b)
limited partnership.
c)
sole proprietorship.
d)
service organization.
36.
Which type of insurance protects sport/event organizations or sponsors from loss of income due to contest awards?
a)
Theft
b)
Injury
c)
Cancellation
d)
Prize indemnity
37.
The best way to avoid buying counterfeit tickets to a game/event is to purchase them
a)
from reputable scalpers.
b)
several months in advance.
c)
at official ticket outlets.
d)
at an online auction site.
38.
In 1922, the Supreme Court ruled that the sport of baseball was exempt from antitrust laws because
a)
baseball was the most popular sport in the country.
b)
antitrust laws do not apply to sports.
c)
the baseball monopoly did not harm consumers.
d)
baseball teams were local operations.
39.
Which of the following is not a benefit of winning a major league championship in a market economy:
a)
Increased ticket sales
b)
Increased licensed merchandise sales
c)
Increased sponsorship fees
d)
Increased payroll
40.
Which law allows major professional sport leagues to prevent certain games from being shown in certain territories?
a)
The Lanham Act.
b)
The Sherman Antitrust Act
c)
The National Labor Relations Act
d)
The Sports Broadcasting Act of 1961
41.
Which law makes restraining free trade and competition illegal?
a)
The Lanham Act
b)
The Sherman Antitrust Act
c)
The Sports Broadcasting Act of 1961
d)
The National Labor Relations Act
42.
A characteristic of a sole proprietorship is that the owner:
a)
has access to unlimited funds.
b)
receives all the profit.
c)
transfers all the risk.
d)
delegates all functions.
43.
Which of the following is an unacceptable place to use an athlete or celebrity’s identity without his/her permission:
a)
On your company’s advertisements
b)
In a magazine
c)
In a book
d)
On the news
44.
If an athlete or celebrity’s seclusion has been intruded upon, s/he can sue for violation of
a)
antitrust laws.
b)
trademarks.
c)
the right of privacy.
d)
the right of publicity.
45.
Sport/Event marketers are concerned with security because they
a)
want to stop trademark infringement.
b)
must comply with the Sherman Antitrust Act.
c)
don’t want to violate right of publicity/right of privacy laws.
d)
want to sell a favorable image of the team.
46.
A manager who helps an employee count the money in a cash drawer and prepare a bank deposit is demonstrating:
a)
aggressive behavior.
b)
natural talent.
c)
creativity.
d)
technical skills.
47.
John says that his job duties include planning what will be done, organizing and directing workers, and solving problems related to worker productivity. His job canbest be described as a:
a)
manager.
b)
broker.
c)
cashier.
d)
bookkeeper.
48.
Which do managers often set in order to control the work effort?
a)
hiring objectives
b)
job standards
c)
expense budgets
d)
diversity quotas
49.
One reason why human resources management is important to the success of a business is because this process is responsible for:
a)
creating jobs for the company.
b)
eliminating turnover.
c)
staffing the business.
d)
reducing compensation.
50.
Which is a characteristic of human resources management?
a)
evaluating supervisors
b)
developing leaders
c)
scheduling the work
d)
working with people
51.
How frequently should the operations function, which consists mainly of activities, be performed?ABC
a)
monthly
b)
weekly
c)
daily
d)
yearly
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