WorksheetsPromotion I
Total questions: 13
Worksheet time: 22mins
You can increase your social status by purchasing this product.
How have technological advancements enhanced a small business's ability to promote its products?
Most companies need fewer channels to coordinate and carry out promotional activities.
Small companies now have more money to spend on promotional activities.
Less time and creativity are required to develop effective promotional campaigns.
Information can be communicated by more venues, and messages can be customized.
Which type advertising promotes the support of a bank that gives to community projects?
Promotional
Prestige
Institutional
Service
Which is an example of an external factor that affects promotion?
Reorganization of the business
Increase in a product's price
Government regulation of ads
A change in distribution methods
Which is an objective of institutional advertising?
To support personal selling activities
To demonstrate the organization's role in community affairs
To introduce new goods or services
To create customer interest in the company's goods or services.
Which statement is true about regulating international promotional activities?
Most countries have a system of checks and balances to verify that promotion regulations are fair.
Businesses must submit all promotional materials to the International Ad Coalition for approval.
Governments bear the sole responsibility of monitoring promotional materials and regulations.
A business must understand that the laws governing promotional activities vary by country.
How does promotion benefit customers?
Causes them to postpone making buying decisions
Enables them to identify their buying decisions
Helps them to select appropriate products
Requires them to spend more on products
Which advertising media offers the easiest means to evaluate the effectiveness of an advertisement?
Radio
Newspaper
Direct Mail
TV
What is new technology enabling businesses to create that is impacting the promotion function?
Personalized premiums
Attractive commercials
Publicity campaigns
Individualized messages
