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WorksheetsMarketing Review
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
Which type of laws protect consumers from unethical selling practices, such as high-pressure sales techniques?
a)
Limited-probationary
b)
Cooling-off
c)
Conditional-sales
d)
Buyer-withdrawal
2.
So a business can retrieve customer and internal marketing information from a central location, it may use which technological tools?
a)
Presentation software
b)
A database
c)
Opt-in e-mail
d)
A CAD program
3.
Hotel supply salespeople who give expensive gifts to customers in an attempt to obtain their business are often considered guilty of which behavior?
a)
Violating local laws
b)
Overstating expenses
c)
Accepting bribes
d)
Unethical behavior
4.
Which is the most significant reason why marketing research is important to businesses?
a)
It makes competitors take notice of the business.
b)
It improves financial management.
c)
It contributes to business success.
d)
It helps the business to base decisions on opinions
5.
Which statement about marketing research problems is true?
a)
Problems that company decision-makers identify are often just symptoms of larger problems that need to be researched.
b)
Company decision-makers typically finalize marketing research problems prior to involving marketing researchers.
c)
Marketing research problems are commonly based on specific research objectives and research instruments.
d)
Marketing research problems are usually only needed when marketing researchers plan to gather external information.
6.
To obtain reliable, valid marketing-research data when conducting personal interviews, researchers must make sure that the interviewers possess which characteristics?
a)
Open, friendly, and nonjudgmental
b)
Approachable, opinionated, and organized
c)
Consistent, biased, and aggressive
d)
Courteous, passive, and distant
7.
Which advertising media offers the easiest means to evaluate the effectiveness of an advertisement?
a)
Radio
b)
Newspaper
c)
Direct mail
d)
Television
8.
Which is an example of marketing information that a business could gather by surveying its customers?
a)
Planned product improvements
b)
The company's current market share
c)
Location of the company's market
d)
Financial status of competitors
9.
Which situation is an example of SUGGING?
a)
A salesperson offers a customer the opportunity to try an expensive product free of charge.
b)
A telemarketer asks a customer if she or he knows anyone who would want to buy a certain product.
c)
A marketer tells a customer that she or he is conducting research and then begins a sales pitch.
d)
A business promotes a product by sending samples to its customers without authorization
10.
The reason for using certain communications channels, such as coupons, in sales promotion is to accomplish which goal?
a)
Create long-term demand
b)
Generate an immediate response
c)
Persuade customers to remain loyal
d)
Advertise a new product
11.
John’s company asked him to make recommendations for new hardware and software to replace the existing marketing-information system. What should he recommend?
a)
The largest system available for future expansion
b)
Software that is secure and accessible only to him
c)
Software that decision makers can use with minimum training.
d)
Software that everyone in the company can use to collect and process data.
12.
What is an illegal selling practice that is regulated because it reduces competition?
a)
Incentive contracts
b)
Product labeling
c)
Exclusive dealing
d)
Discount pricing
13.
A major credit card company has hired a marketing-research firm to conduct a survey regarding the use of consumer credit. Would it be considered ethical to use the database information collected in a direct marketing campaign?
a)
No, businesses should not undertake any non-research activities involving data collected.
b)
Yes, the consumers know surveys are just a way to get information for advertising.
c)
No, the database is probably not a reliable source of marketing information.
d)
Yes, the credit card company paid for the research and should be able to use it any way it wants.
14.
For marketing information managers, which is one advantage of using the Internet to do research and gather data?
a)
It is inexpensive.
b)
It is restrictive.
c)
It is regulated
d)
It is protected.
15.
Which is the most appropriate data collection method to use when a business wants to determine how its employees interact with customers?
a)
Experiment
b)
Observation
c)
Employee survey
d)
Telephone interview
16.
Which is an example of out-of-home media?
a)
An infomercial broadcast on a national television network
b)
An eye-appealing card placed in a mailbox
c)
A calendar imprinted with a company's name
d)
An electrical sign located in a high-traffic area
17.
Which is a sales practice that may be considered illegal?
a)
Non-compete clauses
b)
Executive contracts
c)
Competitive bids
d)
Tying arrangements
18.
Which best describes the relationship of promotion and marketing?
a)
Subsidiary
b)
Interrelated
c)
Dependent
d)
One–to–one
19.
How can a reciprocal sales arrangement between a buyer and seller create an unethical situation?
a)
Ethical issues can occur when the reciprocity hurts or eliminates competition.
b)
Reciprocal sales arrangements usually result when a breach of warranty occurs
c)
Ethical issues usually occur when the reciprocity is technological in nature
d)
Reciprocal sales arrangements almost always create price discrimination.
20.
Which is an important ethical issue involved with the collection and use of marketing information?
a)
Adaptability
b)
Standardization
c)
Confidentiality
d)
Commercialization
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