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WorksheetsS&E Ch. 9 Review
Total questions: 21
Worksheet time: 11mins
Name
Class
Date
1.
The main goal of promotion is to increase sales.
a)
True
b)
False
2.
An advantage of personal selling is that the seller can immediately address any customer concerns.
a)
True
b)
False
3.
Public image and community outreach are low priorities for all professional athletes.
a)
True
b)
False
4.
Frequency refers to the number of customers who see an advertisement and then take some kind of action.
a)
True
b)
False
5.
Sales promotions are used only for a limited time.
a)
True
b)
False
6.
Product placement is a growing form of advertisement used in films, television shows, and the live theater.
a)
True
b)
False
7.
Publicity is a free message controlled by the business.
a)
True
b)
False
8.
Damage control involves refuting, justifying, or downplaying bad publicity.
a)
True
b)
False
9.
A grass-roots effort occurs when an unknown person or event is propelled into the spotlight by
a)
the media
b)
the fans
c)
the individual being recognized
d)
an Internet campaign
10.
Public image
a)
is important to celebrities
b)
is created by public relations
c)
influences fans' choices of favorite teams and athletes
d)
all of the above
11.
The main goal of promotion is
a)
community outreach
b)
gaining new fans
c)
increasing sales
d)
public image
12.
Advertising is not
a)
used to catch the audience’s attention
b)
a paid form of communication
c)
delivered by a consumer to the product maker or seller
d)
distributed through many forms of media
13.
All of the following are examples of sales promotions except
a)
warranties
b)
free samples of a product
c)
giveaways
d)
coupons
14.
__________ is positive feelings about a business.
a)
Goodwill
b)
Publicity
c)
Sales promotion
d)
Public image
15.
__________ is the process of making customers aware of a product, service, or event.
a)
Production
b)
Promotion
c)
Marketing
d)
Design
16.
__________ is a paid form of communication delivered by a product maker or seller to consumers.
a)
Advertising
b)
Promotion
c)
Marketing
d)
Premiums
17.
Any unpaid media attention, both negative and positive, about a business and its products, services, or events is __________.
a)
promotion
b)
public relations
c)
publicity
d)
coupons
18.
An in-person, face-to-face communication between a seller and a customer is called __________.
a)
personal selling
b)
promoting
c)
marketing
19.
__________ is the number of people in the target market expected to receive the message through the chosen medium
a)
Frequency
b)
Repetition
c)
Reach
20.
By working closely with a customer face-to-face, a good salesperson can read the customer's __________, or non-spoken signals.
a)
face expressions
b)
body language
21.
Publicity is free, and the message is controlled by the business.
a)
True
b)
False
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