Anthony explained that he likes the khaki slacks, but since they have tobe dry-cleaned, he hesitates to purchase them. The salesperson shares that the slacks are made with microfiber, which can be machine washed.Which technique for handling objections did the salesperson use?

Mary always read the small pieces of ribbon or cloth that are permanently attached to the inside of garments that she purchases. Which item is shereading?

Which is a patronage motive?

An effective sales approach begins within:

Jason bought a new, designer suit because of how he feels while wearing it. Which buying motive does he experience?

Customers who purchase fashion items quickly are classified as which type of customer?

A salesperson assists a customer with the purchase of a dress. She explains to the customer that the vertical stripes help make people look taller. This is an example of which action?

Al bought water-repellent pants, which will need minimal care. Which rational buying motive is he experiencing?

The reason a customer hesitates to buy a product is a/an:

Dan receives pay and benefits for his work accomplished. Which consideration is he receiving?

Jill bought a purse after seeing how many compliments her friend received for the same one. Which emotional buying motive did she experience?

Shari, a sales associate, wants to ensure her customer is aware of the product features. In personal selling, which action is she intending?

An example of the greeting approach used in the retail selling process is:

Janet assists Lynne with the selection of a blouse for work. Lynne likesthe fit and style of the blouse, but hesitates to purchase because it isdry clean only. This objection is based on which purpose?

Mike approached a customer looking at men’s dress suits and said,“These are on sale for 20% off for the next three days.” Which sales approach is Mike using?

Juan is helping a customer with a purchase. The customer cannot decide which item to buy. At this point, Juan’s best course of action to help his customer reach a buying decision would be to:

Lisa works for Neiman Marcus, a large upscale department store.Customers make appointments with Lisa to tell her of their needs and preferences. She provides a high level of individualized attention to her customers and often pulls together their entire season’s wardrobe. Lisa isperforming which role?

Dan receives compensation based on the percentage of the dollar amount of his sales. Dan should receive which consideration?

An example of verbal communication is:

Courtesy, interest, helpfulness, and tolerance are which essential expectations of sales associates?

A decided customer displays which characteristic?

When a person provides the speaker with feedback indicating the message has been received and is understood, he/she is demonstrating:

Successful salespeople should display which characteristic?

Nordstrom department store distinguishes itself from other department stores by providing exceptional service and exceeding customer’s expectations. Nordstrom uses which type of selling?

Ocean Threads hires local models to wear the current line of clothing and to circulate informally during the Top 50 Business Women in North Carolina luncheon. This is an example of a:

Elizabeth is trying to determine how much she should spend on food and drinks for her upcoming trunk show. This is which step of planning aspecial event?

A high fashion designer brings his upcoming fall collection to Nordstrom department store for customers to preview. This is an example of whichtype of event?

A customer who spends $2,000.00 or more on a Liz Claiborne suit receives a free Liz Claiborne tote. This is an example of which type ofevent?

For every sweater over $50.00 sold, Macy’s department store donates a$1.00 to the Ronald McDonald House, a place for sick children. This is anexample of which type of event?

A local high school is planning a fashion show that encourages participants to design items that have been recycled or re-purposed. The purpose of the show is to highlight environmentally friendly fashions.This is which step of planning a special event?

Victoria’s Secret apparel retailer is known for its theatrical presentation of apparel and accessories on live models. This would be what type of retail special event?

Each year New York hosts theatrical presentations of apparel on livemodels to audiences. This represents which type of events?

Jessica Simpson appeared in the Carolina Place Mall Belk for an autograph session and to sing one song. This is an example of which type of event?

Designers or company representatives bring a designer’s collection to astore for a short period of time for customers to view. This is an example of which type of event?

A modeling agency that provides models for a fashion show is a/an:

A high-end designer wants to show her new line to the fashion buyers at Saks Fifth Avenue through a casual presentation without using a runway.This would be which type of retail special event?

The blend of media used to communicate the message of a planned promotion is the:

Neiman Marcus department store wants to increase monthly store traffic by 11% in their new Charlotte location. This information would be foundin which component of the promotional plan?

A dress boutique wants to sponsor a Prom Dress Give away for the local high school. They plan to spend a certain percentage of their yearly sales towards this charitable special event. This information would be found in which component of the promotional plan?

Karen is working on a document that will cite all of the sources, reports,and statements she has utilized while doing her research. This information would be found in which component of the promotional plan?

Mother’s Day, Independence Day, back-to-school, and prom time are examples of possible promotional:

The marketing intern at a large retailer is given a task list that includes managing all social media and helping with special events. This information would be found in which component of the promotional plan?

A large retailer spent a substantial amount of money on television commercials during the holiday season with the goal of increasing salesby 11%. Unfortunately, its sales did not meet the goal during those busy months and management decided not to run the commercials in the future. This information would be found in which component of the promotional plan?

Scott is the inventory manager of the Banana Republic apparel retailer forall stores in the Southeast. This information would be found in which component of the promotional plan?

A written document that details a company’s promotional efforts for a certain period of time is a/an:

Anthony plans to spend $5,000 on a television commercial and $2,500 ona newspaper ad this holiday season to stimulate store traffic. This information would be found in which component of the promotional plan?

A written news story sent as publicity to a newspaper or magazine is a:

Which form of fashion promotion entices customers to enter the store and effectively presents the merchandise the store has to offer?

Fashion shows and trunk shows are examples of:

Which form of promotion is expensive because it requires individuals to make contact with potential customers?

Which promotional medium allows for only short, general messages, but has the advantage of repetitive viewing?

Maybelline advertises its makeup products in Seventeen, a magazine.This is an example of which type of advertising?

The goal of promotion in the decline stage of the fashion cycle is to achieve which action?

The goal of promotion at the peak of the fashion cycle is to achieve which action?

Which form of fashion promotion can attract customer attention near merchandise by using sound and movement?

Which type of promotion do businesses generally have the least control over?

During the obsolescence stage of the fashion cycle, promotion is used to achieve which action?

Reebok, athletic shoe retailer, places advertisements for their shoes inSports Illustrated. This is an example of which advertising?

Which actions help a store’s visual merchandising that encourages customers’ buying decisions?

The perception of the store in the minds of its customers is the store’s:

Which are examples of fixtures used in visual presentations?

Which is a favorable action of lighting that is important in displays?

H&M clothing store wants to direct customers’ attention and place emphasis on specific items. This describes which aspect of interiordisplays?

Which is a purpose of showing customers how to wear and accessorize merchandise?

Macy’s department store wants displays that can stand alone on the sales floor in the entrance. This describes which type of window display?

Carl is in charge of visual merchandising for watches. He uses mannequins to display the accessories for customers. This describes which aspect of interior displays?

Which is a goal of visual merchandising?

Bass Pro Shops has a big display showing all the new fishing gear that has just arrived. Which type of display is it using?

An attractive, appealing display of merchandise combined with effective store layout and decor is:

Lydia was unsure what to buy her brother for his birthday. When she passed Hollister, a clothing store, she noticed a leather jacket in thestore window with a 20% off sign. This is an example of which type ofdisplay?