WorksheetsSocial interactions
Total questions: 7
Worksheet time: 6mins
Name
Class
Date
1.
Which of the following social media functionalities is not part of the honeycomb according to Kietzmann et al., 2011?
a)
Identity
b)
Sharing
c)
Exchanging
d)
Relationships
2.
The 4 Cs explained by Kietzmann et al., 2011 (a guideline how to respond to social media activities) include cognize, congruity, curate and.....?
a)
chosse
b)
chase
c)
change
d)
create
3.
Which of the following is, according to Zaglia (2011), not a key motivation for participation in embedded brand communities:
a)
enhancement of one's social position
b)
willingness to learn and improve skills
c)
passion for the brand and the field of interest
d)
competition
4.
According to Zaglia 2011, which of the following represents a brand community: a Facebook Fanpage or a Facebook Group?
a)
A Facebook fanpage
b)
A Facebook group
c)
None of these
d)
Both
5.
One way how social media influences brand management is by the occurrence of networks of brands. What do Gensler et. al. (2013) not mean with that?
a)
consumers associate different brands when telling stories about them
b)
brands ally/antagonize with each others when telling their stories
c)
brands establishing their own social network
6.
According to Gensler et al., 2013 - what could be the reason for sharing this article so many times?
a)
Emotional attachement
b)
Attention seeking
c)
Informing friends/followers
d)
Striving after Likes
7.
What are the drivers of difference between people’s willingness to offer sWoM and WOM according to Eisingerich et. al. (2015)?
a)
self-enhancement & social risk
b)
entertainment & empathie
c)
doubt & brand identification
100 %
