WorksheetsMP Unit 1 Exam
Total questions: 22
Worksheet time: 19mins
Name
Class
Date
1.
What is not part of the marketing mix (the 4Ps)?
a)
Product
b)
Person
c)
Price
d)
Promotion
2.
Which describes a service
a)
Tangible
b)
Intangible
3.
Which is an example of a product?
a)
Train journey
b)
Haircut
c)
Spa day
d)
Pencil case
4.
The marketing mix includes:
a)
Product, price, premiums, production
b)
Product, production, place, promotion
c)
Product, price, promotion, place
5.
New competitor on the market is:
a)
Opportunity
b)
Threat
c)
Strength
d)
Weakness
6.
Political climate, economic shifts, laws and regulations, technology, industry trends, and competition are all examples of:
a)
External forces
b)
Weaknesses
c)
Core competencies
d)
External reviews
7.
Target could help 20,000 students a year go to college.
a)
Threat
b)
Opportunity
c)
Strength
d)
Threat
8.
Customers at Panera Bread are happy due to their addition of delivery.
a)
Opportunity
b)
Threat
c)
Weakness
d)
Strength
9.
Areas that can put the firm at a disadvantage if they are not corrected are called:
a)
Strengths
b)
Opportunities
c)
Weaknesses
d)
Threats
10.
Goods are intangible items that have monetary value and satisfy your needs and wants.
a)
true
b)
false
11.
Obtaining, managing, and using market information to improve business decision-making and the performance of marketing activities.
a)
Promotion
b)
Pricing
c)
Financial analysis
d)
Marketing-information management
12.
Determining the best ways for customers to locate, obtain, and use the products and services of an organization.
a)
Distribution
b)
Selling
c)
Marketing-information management
d)
Pricing
13.
___________ is a method used to identify customers with similar wants and needs.
a)
Selling
b)
Planning
c)
Market Segmentation
d)
Sales pitch
14.
Knowing the income of a potential customer can help you determine products' __________.
a)
Pricing
b)
Place
c)
Promotion
d)
Label
15.
a)
Good
b)
Service
16.
a)
Good
b)
Service
17.
.
a)
Good
b)
Service
18.
.
a)
Good
b)
Service
19.
.
a)
Good
b)
Service
20.
New competitor on the market is:
a)
Opportunity
b)
Threat
c)
Strength
d)
Weakness
21.
Developers are building a new state of the art mall on Powers in Colorado Springs, this is a ____ to The Chapel Hills Mall and The Citadel.
a)
Strength
b)
Weakness
c)
Opportunity
d)
Threat
22.
Target could help 20,000 students a year go to college.
a)
Threat
b)
Opportunity
c)
Strength
d)
Threat
100 %
