WorksheetsMarketing Unit 1
Total questions: 14
Worksheet time: 8mins
Which of the following best describes a target market?
Close competitors of a business
The people who advertise a business's products
Groups that do not buy a business's products
The group of people a brand is aiming their marketing efforts at
Which of the following best describes market segmentation?
Dividing a large market into a smaller groups based on similarities
Selling goods for less than their production cost to maximize sales
Maintaining long-term ties with customers to encourage repeat sales
Selling products over the internet
The part of the marketing mix that decides what customers will pay
Price
Place
Promotion
Product
age, gender, education, occupation, race, income level
Classification of people according to their personality traits, interests, values, and other psychological criteria
Behavioristic
Psychographics
Demographics
Marketing
