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WorksheetsSports Marketing I Objective 1 (Part 1)
Total questions: 30
Worksheet time: 15mins
Name
Class
Date
1.
The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax,parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _______________ impact.
a)
fiscal
b)
indirect
c)
direct
d)
total
2.
Which of the following usually is a characteristic of the sport/event industry:
a)
Manages a worldwide media network
b)
Communicates with a limited audience
c)
Provides products that are different for each consumer
d)
Employs only those people who have athletic ability
3.
The core benefits to customers who purchase sport products include entertainment, health, and
a)
promotion
b)
independence
c)
achievement
d)
adaptability
4.
Professional sports teams benefit their surrounding community by
a)
endorsing local political candidates.
b)
attracting tourist dollars.
c)
hiring handlers to make sure athletes behave.
d)
making seat licenses available to season ticket holders.
5.
A unique characteristic of the sport industry is that it seeks to attract markets that
a)
demand mostly tangible products
b)
have consumers with artistic talent
c)
include spectators and participants
d)
are concerned with environmental issues
6.
When a professional football expansion team is established in a community, the economic impact mightresult in
a)
business closures, job layoffs, and high inflation rates.
b)
more tourism, lower tax rates, and high interest rates
c)
increased job creation and more consumer spending.
d)
higher tax rates and fewer financial investment opportunities
7.
One of the main differences between professional and amateur athletes is that for professionals , the game isoften
a)
their occupation
b)
closed to the public
c)
free of charge
d)
played for enjoyment
8.
Which of the following help create the excitement and enthusiasm that make the games what they are:
a)
team owners
b)
coaches
c)
trainers
d)
spectators
9.
A characteristic of an event is that it is produced and consumed
a)
during planned intervals
b)
at the same time
c)
by the same group of people
d)
in unemotional ways10. One characteristic of event marketing
10.
One characteristic of event marketing involves promoting and selling a(n)
a)
tangible product
b)
unique experience
c)
nonperishable item
d)
physical appeal
11.
Which of the following is an example of marketing the sport event:
a)
holding a race for a charitable organization
b)
selling food products to a concession stand
c)
delivering exercise bikes to retailers
d)
distributing information about a NASCAR race
12.
Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ___________ marketing.
a)
target
b)
mass
c)
event
d)
direct
13.
The National Collegiate Athletic Association and the Professional Golfers' Association are examples of
a)
labor unions
b)
trade associations
c)
sanctioning bodies
d)
professional societies
14.
A person responsible for matching up corporations with events that reach their target market has a career in
a)
sponsorship management
b)
sales promotion
c)
hospitality
d)
advertising sales
15.
Which of the following marketing activities involves responsibility for a sport organization's licensing activities:
a)
Community relations
b)
Public relations
c)
Sales
d)
Merchandising
16.
You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility:
a)
Researching the target audience
b)
Conducting test drives
c)
Taking ticket orders
d)
Buying commercial time on television
17.
Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:
a)
Promotions
b)
Advertising
c)
Media relations
d)
Community relations
18.
Most sport/event products are classified as
a)
pure goods
b)
pure services
c)
a combination of goods and services
d)
combination of rented and owned-goods services
19.
Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) ____________ sport/event product.
a)
inconsistent
b)
perishable
c)
tangible
d)
consistent
20.
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand
a)
awareness
b)
image.
c)
image extension.
d)
loyalty.
21.
The programs, hot dogs, drinks, and souvenirs that fans buy during a sporting event are part of the total sports
a)
product.
b)
promotion.
c)
market.
d)
strategy.
22.
A baseball game broadcast on the radio is an example of
a)
a nonsport
b)
owned-goods service
c)
a sporting good.
d)
sport media.
23.
Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family?
a)
cultural norms and values
b)
class and gender relations
c)
popular athletes
d)
significant others
24.
One of the primary reasons that people are motivated to attend arena football games is the
a)
instant-replay feature
b)
affordable ticket prices
c)
low scores
d)
prime-time, network television exposure.
25.
85% of a sport organization's season ticket holders live or work within two hours of the team's home playing field. In this situation, what factor motivates the season ticket holders' decision to buy?
a)
The venue's design and layout
b)
The stadium's geographic location
c)
The team's unpredictable performance
d)
Their sense of loyalty to the team's coach
26.
Sarah goes to an exercise class twice a week at a local gym. She takes the class to maintain a healthy life style and to catch up with her friends. What motivates Sarah to attend the exercise class?
a)
The thrill of competition and social status
b)
Low membership costs and sport appreciation
c)
Personal improvement and social facilitation
d)
The need for recognition and personal values
27.
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's_____________ value.
a)
financial
b)
entertainment
c)
economic
d)
physical
28.
Ryan loves baseball and plays year-round in several community leagues. He's very goal-oriented, focused,and is out to win every game. In this situation, Ryan participates in sports because he
a)
wants to maintain a healthy lifestyle.
b)
has a laid-back attitude.
c)
is very competitive by nature.
d)
enjoys socializing with teammates.
29.
Jacob started training for the Boston Marathon several months ago and was happy when he finished themarathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth,which resulted in a(n)
a)
appreciation for others' physical strength.
b)
need to take emotional risks.
c)
sense of pride and accomplishment
d)
feeling of purpose and belonging
30.
Athletes are often considered to be particularly effective promoting products related to their
a)
education.
b)
background.
c)
sport.
d)
lifestyle.
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