NEW
Font size
S
M
L
XL
WorksheetsMarketing Knowledge
Total questions: 30
Worksheet time: 15mins
Name
Class
Date
1.
Mars, Inc. is known as a Parent Company. Twix, Starburst, Milky Way, Juicy Fruit, M&M’s, Skittles, Snickers, and Dove Chocolate are all _______________ Mars, Inc. created to compete with other candy and chocolate bars.
a)
Businesses
b)
Brands
c)
Slogans
d)
Target markets
2.
Which 3 are considered Traditional Advertising?
a)
TV, Internet, Billboards
b)
Radio, Print media, Internet
c)
Print media, TV, Radio
d)
Newspaper, Social media,
3.
Which of these is not one of the 4 P's?
a)
Distribution
b)
Promotion
c)
Price
d)
Planning
4.
The 4 P's are also known as the _________________.
a)
Market share
b)
Target market
c)
Marketing mix
d)
Business utility
5.
Sports drink companies like Gatorade use athletes to _____________ their products.
a)
Endorse
b)
Criticize
c)
Produce
d)
Explain
6.
What is the main point of marketing & advertising?
a)
Sell products
b)
Make money
c)
Generate awareness
d)
Create commercials
7.
Which of these forms of advertising is Flo the Progressive girl?
a)
Slogan
b)
Spokesperson
c)
Logo
d)
Partnership
8.
Which of these is not one of the marketing core functions?
a)
Evaluating competition
b)
Product/service management
c)
Market planning
d)
Promotion
9.
Which of these is not one of the Economic Utilities companies use to make their goods & services capable of satisfying consumers' wants & needs?
a)
Form Utility
b)
Possession Utility
c)
Time Utility
d)
Price Utility
10.
Possession utility allows a company to understand
a)
When can the consumer get the product
b)
How can the consumer get the product
c)
Where can the consumer get the product
d)
How does the consumer learn about the product
11.
The process of classifying people who form a market into even smaller groups is known as
a)
Demographics
b)
Geographics
c)
Market segmentation
d)
Target market
12.
Which of these would be considered a demographic applicable to the students in this classroom?
a)
Ages 30 - 45
b)
Not married
c)
4+ years college educated
d)
Disposable monthly income <$1,000
13.
Which of these would be a psychographic that marketers could use to segment potential customers?
a)
Political views
b)
Age range
c)
Ethnicity
d)
Religious affiliation
14.
If the marketing dept. of Pepsi was deciding on which celebrity to use for their next commercial, which aspect of the Marketing Mix are they addressing?
a)
Product
b)
Price
c)
Place
d)
Promotion
15.
"Eat fresh." is a _______________ that Subway uses in their marketing to help generate awareness.
a)
Jingle
b)
Slogan
c)
Logo
d)
Promotion
16.
Which phase of the business cycle shows a business growing positively after some amount of decline?
a)
Recession
b)
Trough
c)
Expansion
d)
Peak
17.
What is the BASIC ECONOMIC PROBLEM?
a)
Unlimited wants/limited resources
b)
Too many resources
c)
High unemployment rates
d)
Medical costs
18.
Office buildings are an example of what kind of resource?
a)
Natural
b)
Human
c)
Capital
19.
Which of these is not one of the 3 basic economic questions?
a)
What to produce?
b)
When to produce?
c)
How to produce?
d)
What needs & wants does it satisfy?
20.
Which of these describes when is low in supply due to high demand
a)
Scarcity
b)
Surplus
21.
What is the final step in the consumer decision-making process?
a)
Recognize a want or need
b)
Gather information
c)
Make a purchase decision
d)
Evaluate effectiveness of purchase
22.
Which of these is a type of market research companies perform to help improve their products & services?
a)
Focus groups
b)
Discounts
c)
Analyzing data
d)
Seasonal sales
23.
What is Co-promotion?
a)
Companies teaming up together to split costs while promoting multiple products.
b)
Locations & methods used to make a product or service available to a target market.
c)
Any form of communication to inform, persuade, or remind.
d)
Specific group of customers that have similar wants & needs.
24.
This is an example of
a)
Co-Promotion
b)
Product planning
c)
Market research
d)
Buying motives
25.
Great customer service can help build
a)
Customer loyalty
b)
Bad press/publicity
c)
Data for market research
d)
Demographics
26.
The first step of the Sales Process is "Preapproach". What does this mean?
a)
Learning & understanding the customers and product features.
b)
A relationship between the salesperson and the customer begins during this step.
c)
The salesperson highlights the features of the product that has been determined to best meet the needs and wants of the customer.
d)
Salesperson makes the customer aware of other products that would enhance the quality of their initial purchase.
27.
How many steps are in the Sales Process?
a)
6
b)
7
c)
8
d)
9
28.
What is the MAIN purpose of selling?
a)
Make as high a commission as possible
b)
Help customers make satisfying buying decisions
c)
Increase profits for the business
d)
Generate customer loyalty
29.
What is the GOAL of selling?
a)
Create ongoing, profitable relationships with customers.
b)
Influence customer buying motives for the purpose of increasing commission.
c)
Inform the customer of all their options, if even not with your business.
d)
Establish and reach sales quotas.
30.
What are ethics?
a)
Personal beliefs and values.
b)
Federal & state laws
c)
Religiously affiliated belief system
d)
Values imprinted on you from others
Reset
