WorksheetsChapter 18 - Visual Merchandising and Display Review
Total questions: 50
Worksheet time: 33mins
Name
Class
Date
1.
The ________ of visual merchandisers is to attract customers to a store or business and keep them coming back.
a)
concept
b)
goal
c)
principle
d)
flaw
2.
A shoe store owner wants to create a display the emphasizes the comfort and freedom of movement of certain shoes. To create this effect, a visual merchandiser should integrate what type of lines into the display?
a)
Curved
b)
Diagonal
c)
Horizontal
d)
Straight
3.
An elaborate display of utensils and various pans needed for cooking a Thanksgiving meal would be what type of display?
a)
related-merchandise display
b)
line-of-goods display
c)
variety display
d)
one-item display
4.
Score Sporting Goods always has a display with mannequins engaged in actual season-appropriate sports. How would you describe the settings for each display?
a)
abstract
b)
semirealistic
c)
Insititutional
d)
realistic
5.
A display case, counter, or bench
a)
interior display
b)
storefront
c)
fixture
d)
marquee
6.
The physical outline of a display
a)
shape
b)
display
c)
proportion
d)
POPs
7.
The relationships between and among objects in an arrangement
a)
shape
b)
proportion
c)
display
d)
POPs
8.
The visual and artistic aspects of presenting a product
a)
fixture
b)
storefront
c)
focal point
d)
display
9.
Shows merchandise, provides customers with information
a)
interior display
b)
storefront
c)
proportion
d)
fixture
10.
Stand alone structures that serve as promotion devices
a)
POPs
b)
fixtures
c)
display
d)
shape
11.
A display of CDs by a popular Alternative band was not attracting in a music store, The CDs were overshadowed by a large flat screen monitor playing the bands music video. What did the display lack?
a)
Balance
b)
Direction
c)
Shape
d)
Focal Point
12.
Various types of __________ create different impressions.
a)
colors
b)
shapes
c)
forms
d)
lines
13.
Straight lines suggest stiffness and ____________.
a)
control
b)
unruliness
14.
______________ lines suggest freedom and movement.
a)
straight
b)
Diagonal
c)
curvy
d)
swirly
15.
Lines within displays can ______________ the viewer’s attention.
a)
direct
b)
distract
c)
encourage
d)
delay
16.
These principles of ___________ influence your perception without you knowing it.
a)
illustration
b)
movement
c)
canvas
d)
display
17.
The artistic elements of a display include line, color, shape, direction, texture, proportion, balance, motion, and _______________.
a)
fixtures
b)
lighting
c)
tiles
d)
backgrounds
18.
Abstract settings often use inexpensive everyday objects.
a)
expensive
b)
inexpensive
19.
It focuses on form and _________ rather than on reproducing actual objects.
a)
size
b)
width
c)
line
d)
color
20.
An ____________ setting does not imitate or even try to imitate reality.
a)
non-abstract
b)
supra-abstract
c)
semi-abstract
d)
abstract
21.
A ________ __________ setting suggests a room or locale but leaves the details to the viewers imagination.
a)
non-realistic
b)
semi-realistic
c)
sub-realistic
d)
supra-realistic
22.
The scene could be a ________________, a park, or a party.
a)
dance-a-thon
b)
school
c)
restaurant
d)
market
23.
A realistic setting depicts a room, area or ________________ locale.
a)
distant
b)
recognizable
c)
new
d)
innovative
24.
The three types of settings are realistic, semi-realistic, and ____________.
a)
abstract
b)
super-realistic
c)
sub-realistic
d)
realistic
25.
The setting depends on the ___________ the business wants to project.
a)
presentation
b)
image
c)
message
d)
statement
26.
____________ lines project height and dignity.
a)
diagonal
b)
curvy
c)
straight
d)
vertical
27.
_____________ lines convey confidence.
a)
curvy
b)
horizontal
c)
vertical
d)
straight
28.
This smooth visual flow is called “ __________.”
a)
order
b)
stye
c)
direction
d)
color
29.
______________ selection is a critical step in developing displays.
a)
Form
b)
Line
c)
Color
d)
Size
30.
Colors are important because they can ________________ engage a customer to make a purchase decision.
a)
physically
b)
emotionally
c)
psychologically
d)
strategically
31.
The colors selected for a display should ___________ with those on the walls, floors and fixtures around them.
a)
contour
b)
contrast
32.
________________ colors are opposite each other on the color wheel and create high contrast.
a)
Similar
b)
High-Intensity
c)
Different
d)
Complimentary
33.
Red and green, blue and orange, and yellow and purple are examples of pairs of ______________ colors.
a)
Complimentary
b)
Different
c)
Stylish
d)
High-Intensity
34.
Adjacent colors are also called _______________ colors, are located next to each other on the color wheel and share the same undertones.
a)
Different
b)
complimentary
c)
similar
d)
analogues
35.
Yellow, orange, yellow and yellow green, form families or ___________ of colors that blend well with each other.
a)
kinds
b)
groups
c)
styles
d)
arrays
36.
Triadic colors involve ________ colors equally spaced on the color wheel, such as red, yellow and blue.
a)
four
b)
five
c)
three
d)
six
37.
Colors from the warm side of the color, such as red and yellow, convey a festive mood that works well with __________ - priced merchandise.
a)
higher
b)
lower
c)
average
d)
retail
38.
This problem can usually be avoided by varying the shades of the colors somewhat to ___________ their contrast.
a)
increase
b)
lessen
39.
Colors from the cool side of the color wheel, such as blue and green represent __________ and refinement.
a)
chaos
b)
stiffness
c)
freedom
d)
calm
40.
Bright colors and pastels are common in ____________ .
a)
spring
b)
summer
c)
winter
d)
fall
41.
Red evokes _______________ , so it should not be used in a display that is designed to convey calmness.
a)
love
b)
boredom
c)
peace
d)
excitement
42.
Shape refers to the physical appearance, or _____________ of a display.
a)
outline
b)
line
c)
form
d)
size
43.
Display units might resemble squares, cubes, circles and _____________ .
a)
rectangles
b)
trapezoids
c)
hexagrams
d)
triangles
44.
Displays that have little or no shape, known as ___________ displays are also an option.
a)
weight
b)
mass
c)
blobs
d)
bergs
45.
Texture is the look of the ___________ in a display.
a)
colors
b)
forms
c)
lines
d)
surfaces
46.
______________ refers to the relationship between and among objects in a display.
a)
Size
b)
Shape
c)
c
Color
Color
d)
Proportion
47.
Props, graphics and signs should not be ______________ than the merchandise that is on display.
a)
larger
b)
smaller
48.
____________ is when designers will place large items with large items and small items with small items to create formal balance in a display.
a)
Proportion
b)
Size
c)
Form
d)
Balance
49.
___________ animation can be achieved through the use of motorized fixtures, mannequins and props.
a)
Size
b)
Shape
c)
Motion
d)
Color
50.
____________ with spotlights, floodlights and rotating, colored, or flashing lights can highlight individual items.
a)
Motion
b)
Size
c)
Color
d)
Lighting
100 %
