Promotion is a __________________ process, which consists of a sender who encodes a message and directs it to a receiver who decodes it and provides some form of feedback.

The ___________________ begins the communication process by creating the message.

The __________________ is the subject, emotion, or idea that is being communicated.

This requires the receiver to interpret the transmitted information in order to understand the message.

This is the method selected to convey the message.

The individual or group of people for whom the message is meant; these could be customers or potential customers.

This is anything that makes it difficult for the receiver to understand the message.

This is the receiver’s reaction or response to the message.

This is any paid presentation using mass media to promote the business’s or organization’s message to the target market.

This is any short-term incentive that gives customers an immediate reason to buy.

This involves persuasive person-to-person communication with a potential customer.

This is a basic or physical characteristic of the product. It doesn’t explain how it helps the customer.

This explains what the product characteristic does and how it really helps the customer.

Asking questions that require more than a yes or no answer:

These are used to hide the real reasons that customers are unwilling to buy.

These are honest expressions of concern that prevent customers from making the purchase.

This is any strategy designed to encourage customer loyalty and a create a long-term association.

Closing method that encourages a customer to make a decision between two items.

The best time to attempt suggestion selling is

While salespeople are using technology to locate, communicate with, and better serve their customers, it is important to remember that customers:

Social media can provide a great deal of information about potential customers including: