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WorksheetsA Level Media Studies
Total questions: 59
Worksheet time: 29mins
Name
Class
Date
1.
Laura Mulvey's 'Male Gaze' theory can be applied to both males and females
a)
True
b)
False
2.
An Anchored Meaning is when
a)
A media text has a reinforced meaning
b)
A media text has multiple meanings
c)
A meaning is put into the media text
d)
A media text is made up of constructed codes
3.
Positioning of characters has been used here to
a)
balance out the frame
b)
Indicate the relationship between the characters
c)
use the rule of thirds
d)
fit the screen
4.
Which is the CORRECT spelling?
a)
Connotations
b)
Conotations
5.
Which is the CORRECT spelling?
a)
Denotations
b)
Dennotations
6.
Encoding in a media text is when
a)
Meaning is deconstructed by the audience
b)
Meaning is put into a media text
c)
The meaning is deconstructed by the audience incorrectly
d)
The meaning is sub-concious to the audience
7.
When meaning is deconstructed by the audience this is called
a)
Dominant preferred meaning
b)
Encoding
c)
Negotiated reading
d)
Decoding
8.
The dominant preferred meaning of a media text is when
a)
The audience decide how to deconstruct the text
b)
There is a subconscious meaning of the text
c)
The producer of the text has a meaning they wish the audience to deconstruct
d)
The audience has their understanding limited to ensure 100% concentration and engagement .
9.
When an audience deconstructs an opposite meaning to what was intended this is called?
a)
Oppositional reading
b)
Negotiated reading
c)
Dominant reading
d)
Un-preferred reading
10.
The hypodermic needle/syringe theory suggests that:
a)
The media can’t tell you what to think, only what to think about and how to think about it
b)
Audiences use the media to reinforce their existing beliefs and values
c)
A. Audiences are directly affected by the media messages they consume
d)
The mass media plays a significant role in defining dominant opinions
11.
An active audience is:
a)
Politically minded
b)
Understood to be making meaning from their texts, forming their own opinions
c)
Accepting of media messages without question
d)
Highly influenced by overt advertising
12.
A passive audience is:
a)
Those who consume media texts
b)
One that accepts media messages in the same way as each other
c)
Highly influenced by overt advertising
d)
Understood to be actively making meaning from their texts
13.
Select the communication theory which suggests that audiences are passive
a)
Hypodermic Needle theory
b)
Uses and gratification theory
14.
The reception model which implies that audiences are passive recipients of media messages
a)
uses and gratifications
b)
desensitisation
c)
hypodermic needle
15.
The way a text speaks to the audience (formal/informal)
a)
mode of address
b)
mediation
c)
font style
d)
semiotics
16.
media representations tend to ….. reality in order to communicate a message
a)
copy
b)
hate
c)
reflect
d)
manipulate
17.
an interpretation of a media text which is NOT intended by the producers
a)
preferred reading
b)
oppositional reading
c)
mistaken identity
d)
countertype
18.
Uses and Gratification theory relates to what type of audience?
a)
Passive
b)
Active
19.
What are the four reasons why Audiences might use Media?
a)
Boredom, Friendships, Homework, Livelyhood
b)
Opportunity, Consumerism, Synergy, Realtionships
c)
Diversion, Personal Relationships, Personal Identity, Surveillance
20.
Watching the news would be a form of what?
a)
Entertainment
b)
Personal Relationships
c)
Personal Identity
d)
Surveillance
21.
Who 'decodes' a text?
a)
Audience
b)
Director
c)
Writer
d)
Artist
22.
What term is used for body text in a newspaper, print advert, or magazine?
a)
Font
b)
Language
c)
Text
d)
Copy
23.
What term describes the process by which one media text consciously references another text?
a)
Representation
b)
Intertextuality
c)
Context
d)
Indexical
24.
What is this image an example of?
a)
Genre
b)
Analysis
c)
Stereotypes
d)
Institutions
25.
What is convergence in media?
a)
The ability to use different media with one device such as a phone
b)
Media becoming higher quality
26.
What are some of the advantages of digital technology?
a)
Compact, huge capacity, multi function, interactive
b)
Bulky, minimal capacity, slow, not interactive
c)
Retro, quirky, complicated
27.
The target audience is often reflected in the product e.g the main character is the same age and gender as the target audience
a)
True
b)
False
28.
What is an aspirational figure?
a)
Someone who people want to be like
b)
A father figure or mentor
c)
An ideal version of someone
29.
All media products present the real world to us; they show us reality itself
a)
True
b)
False
30.
Who is the most dominant representation?
a)
Asian females
b)
Black males
c)
White females
d)
White males
31.
Which theorist believes that in film audiences have to view characters from the perspective of a heterosexual male
a)
Laura Mulvey
b)
John Berger
c)
Allison Bechdale
32.
What is the dominant representation of Britain?
a)
White, Western
b)
Multi-cultural
c)
Asian, Islamic
d)
Afro-Western
33.
Generally, how are ethnic minorities NOT represented?
a)
As a threat
b)
Abnormal
c)
as invisible
d)
As valuable members of society
34.
Identify the characteristics of masculinity
a)
courage, independence, tough
b)
Timidness, fragile, weakness
c)
dependancy on others, fragrant, passive
d)
lack of power, soft, unemployed
35.
Who is being represented here?
a)
weak, feminine woman
b)
strong female
c)
Masculine male
d)
emasculated male
36.
A mixed genre is know as a...
a)
Hegemony
b)
Hybrid
37.
Mise-en-scene is
a)
The number of scenes
b)
Everything that appears before the camera
c)
The name for French films
d)
Everything that is behind the seens
38.
What is a denotation?
a)
What is literally there
b)
What an object or word might represent or symbolise
39.
Mise-en-scene consists of the following elements:
a)
Setting & Props,Costume,Hair & Make-up
b)
Lighting & Colour,Position of Characters & Objects in frame
c)
Facial Expressions & Body Language
d)
All of the above
40.
What does USP mean?
a)
Up Selling Point
b)
Unique Selling Point
c)
Unique Selling Picture
d)
Unique Service Point
41.
Who developed the 'Uses & Gratifications' theory'?
a)
Blumler and Katz
b)
Bulmer and Katz
c)
Henry Jenkins
d)
Vladimir Propp
42.
When audiences act as not only consumers, but also a producers of media, we call them...
a)
Media producers
b)
Prosumers
c)
Coducers
d)
All of the above
43.
the exclusion of persons who do not fit the norm of the social group can be referred to as 'othering'
a)
True
b)
False
44.
This occurs when one company buys a similar company
a)
Vertical Integration
b)
Horizontal Integration
45.
This involves a company taking over a company which provides different stages of the production process...
a)
Vertical Integration
b)
Horizontal Integration
46.
Pan, tracking, tilt and crane are all types of what?
a)
Camera angles
b)
Transitions
c)
Camera movement
d)
Lighting
47.
Straight cut, dissolve, wipe and fade are all types of what?
a)
Pace
b)
Special effects
c)
Camera movement
d)
Transitions
48.
When a piece of music carries across two different scenes it is known as
a)
Connecting sounds
b)
Non-Diegetic sound
c)
Sound bridge
d)
Interwoven scene sounds
49.
Non-diegetic sound is...
a)
Sound within the scene
b)
Sound outside the scene
50.
What is a process where fewer media institutions control increasing shares of the mass media?
a)
Institutions
b)
Hegemony
c)
Media consolidation
d)
Key concepts
51.
This refers to TV programmes that are broadcast for the public benefit rather than for purely commercial purposes?
a)
Public Service Broadcasting
b)
Commercial Television
c)
Institutions
d)
British Broadcasting Corporation
52.
What type of television provides popular shows that attract an audience - therefore leading to higher prices when advertising is sold?
a)
Public Service Broadcasting
b)
Commercial Television
c)
TV Licensing
d)
Institutions
53.
Who coined the term 'moral panic'?
a)
Stanley Cohen
b)
David Gauntlett
c)
Henry Jenkins
d)
David Buckingham
54.
Which word is used to describe groups of people who identify with and are captivated by a particular subject?
a)
Groupies
b)
Captivators
c)
Fandom
d)
All of the above
55.
Who argued that the media, "offers possibilities and celebrates diversity, but offers narrow interpretations of certain roles or lifestyles"?
a)
David Gauntlett
b)
David Buckingham
c)
Stuart Hall
d)
Judith Butler
56.
Which theorist suggests that stereotypes are all about power - those with power stereotype those with less power?
a)
Tessa Perkins
b)
Paul Gilroy
c)
Richard Dyer
d)
Andy Medhurst
57.
Which theorist suggested that stereotypes are media shorthand that provide an easy point of contact when the text needs to communicate quickly with the audience?
a)
Paul Gilroy
b)
Tessa Perkins
c)
Richard Dyer
d)
Andy Medhurst
58.
Who developed the idea of Hegemony?
a)
Antonio Gramsci
b)
Karl Marx
59.
Who developed the idea of Hegemony?
a)
Antonio Gramsci
b)
Karl Marx
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