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WorksheetsMKTG Quiz 1 Spring
Total questions: 14
Worksheet time: 11mins
Name
Class
Date
1.
Which marketing function provides information to consumers that will assist them in making a decision to purchase a good or service?
a)
Pricing
b)
Promotion
c)
Production
d)
Distribution
2.
Company XYZ has predicted it will sell 3,000 new microwaves during the “Back to School” sale. Which marketing activity is this business participating in?
a)
Market planning
b)
Risk management
c)
Promotion
d)
Channel management
3.
According to the marketing concept, which option shows company commitment?
a)
Leaving marketing to the marketing department
b)
Teaching marketing to college marketing students
Teaching marketing to college marketing students
c)
Setting aside funds to research what customers want
d)
Pricing a product to maximize profitability per item
4.
What does applying the customer-orientation element of the marketing concept enable the business to do?
a)
Offer products that consumers want to buy
Offer products that consumers want to buy
b)
Persuade customers to buy its products
Persuade customers to buy its products
c)
Provide more products than consumers need
d)
Coordinate its marketing activities
Coordinate its marketing activities
5.
After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?
a)
Channel management
b)
Product or service management
c)
Selling
Selling
d)
Promotion
Promotion
6.
Paul’s plant food is losing its popularity among his customer base. Which marketing function would come up with the improved product?
a)
Channel management
b)
Product or service management
c)
Selling
d)
Promotion
7.
Which marketing career field involves determining why customers do what they do?
a)
Advertising
b)
Distribution or warehousing
c)
Sales
d)
Marketing research
Marketing research
8.
What is at the center of all marketing activities?
a)
Math
b)
Technological know-how
c)
Purchasing
d)
Communication
9.
Kwacky Kwackers needs a new package design for its crackers. Which marketing professional field would be responsible for creating the new package?
a)
Marketing research
b)
Product management
c)
Advertising
Advertising
d)
Channel management
Channel management
10.
Which marketing career field involves catching customers’ attention, informing them of products, and persuading them to buy?
a)
Marketing research
b)
Advertising
Advertising
c)
Public relations
d)
Product management
Product management
11.
Booking hotel rooms for vacationers is an example of which marketing?
a)
Feature
Feature
b)
Service
c)
Benefit
Benefit
d)
Sports
12.
Which type of duties do customer service professionals often perform?
a)
Preparing Ads
b)
Paying invoices
c)
Handling complaints
d)
Receiving shipments
13.
What does the selling function involve that makes it so important?
a)
Setting high prices
b)
Displaying products
c)
Contacting customers
d)
Obtaining feedback from vendors
14.
By increasing awareness of the need for environmental controls, what has marketing done?
a)
Made buying more convenient
b)
Regulated the standard of living
c)
Improved the quality of life
d)
Added usefulness to products
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