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WorksheetsEVO504-P1
Total questions: 20
Worksheet time: 15mins
Sponsorship is a __________ relationship
Exploitative
Reciprocal
Indirect
Open-ended
The difference between sponsorship and philanthropy ?
Sponsorship is a donation and philanthropy is a business exchange.
Sponsorship is a business exchange and philanthropy requires a return on investment (ROI).
Sponsorship is a business exchange and philanthropy is a donation.
There is no difference
Which of the following types of event receives the largest share of sponsorship dollars?
Arts Events
Association and membership events
Festivals and Fairs
Sporting Events
Sponsorship can help event organizers ?
Fill funding gaps
Enhance marketing
Obtain needed products and services
All of the above
Sponsorship costs include all of the following EXCEPT:
Sales and management costs
Registration costs
Communication costs
Benefits implementation costs
A "bad fit” between an event organizer and sponsor can
Place the event at risk
Create a lasting relationship
Establish new policies and procedures
Have little impact on an event
The main difference between a sponsorship and partnership is:
The words used in the contract
Shared responsibilities, risks and earnings
There is no difference
Personal commitment
A sponsorship needs assessment includes all of the following except:
Total costs
Total revenue
Ticket sales
Sponsorship opportunities
Event organizers often fail to take __________ into account:
Revenue sources
Costs of sponsorship
Benefits of sponsorship
Intangible benefits
Assessing intangible benefits requires event organizers to:
Calculate the cash equivalent
Request in-kind products and services
Clarify possible message confusion
Assess direct costs
Research shows that the biggest direct cost of sponsorship to event organizers is:
Hospitality costs
Legal and contracting
On-site signage and collateral
None of the above
Which of the following are NOT among a sponsor’s main goals?
Image enhancement
Replacing lost revenue
Reaching target audiences
Community relations
Exclusivity can be applied to:
An entire event
A market sector
A sponsorship level
All of the answers
A sponsorship “business case” is usually focused on:
Charitable benefit
Commercial benefit
Political benefit
Tax benefit
Sponsorship value can be summed up as follows:
Intangible benefits divided by tangible benefits equals return on investment
Tangible benefits divided by intangible benefits equals return on investment
Cost divided by benefits equals return on investment
Benefits divided by costs equals return on investment
Business-to-business event sponsors are concerned about:
The quantity of customers reached
The quality of buyers and connecting with decision-makers
Extending mass market advertising
Government and nonprofit sponsors include all of the following EXCEPT:
Tourism departments
Health organizations
Family-owned business
Community foundations
Nonprofit sponsors seek to:
Retain memberships
Advance charitable causes
Replace lost revenues
__________ is associates a sponsor’s brand name with an event.
Exclusivity
Partnership
Platinum level
Naming rights
The presence of a sponsor’s logo on all event literature, signage, merchandising, website, etc.
Merchandising rights
Brand exposure
Packages
Sampling
