Taught first psych class in U.S. at Harvard. Wrote first psych text book.

Developed an 8 Stage Theory of PSYCHOSOCIAL development.

Founder of psychoanalysis. Identified 3 elements of personality. Five Stage Theory of Psychosexual Development (oral, anal, phallic, latency, genital)

Known for his LAW EFFECT that states that rewarded behavior tends to repeated.

He identified the principles of CLASSICAL CONDITIONING through his famous dog study.

Developmental psychologist famous for his four stage theory of COGNITIVE DEVELOPMENT.

Pioneered the principles of OPERANT CONDITIONING. Set up the basic SHAPING process to teach behaviors using reinforcement...mainly worked with pigeons and lab rats.

Humanist. Developed many modern day counseling techniques such as ACTIVE LISTENING. Said we all need UNCONDITIONAL POSITIVE REGARD.

Created the IQ Test concept of MENTAL AGE

Father of Behaviorism. Wanted Psych to only study scientifically observable behavior. Said give me 12 infants at birth & I can make them physicians or thieves. Little Albert Experiment.

Theory that our language can impact our behavior. Linguistic Determinism

Line study of conformity

Isolated monkeys from parents at birth. Found CONTACT COMFORT was most important thing to the infant monkeys who chose the cloth covered surrogate wire monkey over food.

We are born with internal LANGUAGE ACQUISTION DEVICE and we all have a UNIVERSAL GRAMMAR.

Blind-Obedience to Authority Study. Two-thirds of participants willing to issue high levels of shocks to another person.

After studying SAVANTS, he developed a theory of multiple 7 original multiple intelligences

Developed a three-level Theory of Moral Reasoning

U.S. Civil War nurse. Fought more humane treatment of mental patients.

Humanist. He said we must meet certain needs in a particular order... a pyramid/heirarchy of needs. The ultimate goal being to become SELF-ACTUALIZED.

First woman to complete Psych PhD requirements at Harvard, but denied Harvard Diploma & offered a diff. college diploma. First female President of APA.

Spent her life studying types of human attachment and the impact they have on us later in life. Developed STRANGE SITUATION LAB technique.

Famous for studies regrading the MISINFORMATION EFFECT and how unreliable eyewitness testimony can be, as well as FALSE MEMORIES.

Famous for his OBSERVATIONAL LEARNING STUDY of AGGRESSIVE BEHAVIOR ... The Bobo Doll Study. Also, his concept of RECIPROCAL DETERMINISM

Studied IMPRINTING.

Developed the modern day intelligence test that is most popular. Provides 1 overall IQ score + scores for several subtest areas. Also, has a level appropriate for different age groups.

Completed and was granted her PhD in Psychology from Harvard. First woman to do this.

Carried out the famous dog study identifying the principle of LEARNED HELPLESSNESS. Today, is associated with the field of POSITIVE PSYCHOLOGY.

Famous ROBBER'S CAVE STUDY that used SUPERORDINATE GOALS to resolve conflict between two groups of boys.

Criticized Kohlberg's theory of moral reasoning for being biased toward men.

Father of Evolutionary Psychology built on his theory of natural selection.

He identified an area of the Left Hemisphere of the brain that is responsible for our ability to comprehend spoken language. People who have this area damaged are likely to respond to questions with nonsensical strings of words.

Theory of Cognitive Dissonance.

He identified an area of the brain in the left hemisphere near the motor cortex that is responsible for our ability to physically form words to speak.

Famous Social Psychologist. Famous for his Stanford Prison Experiment designed to better understand how roles can affect our behavior and the power of our situation to impact our behavior.

He studies the unique functions of each of our brain's hemispheres ...brain lateralization...by studying patients that have had split brain surgery.

His CASE STUDY since he fell off a bike at age 12 has proved we have TWO SYSTEMS OF LONG-TERM MEMORY.

Known as the accidental neuroscience pioneer, this railroad worker was injured when a tamping iron blasted through his frontal lobe affecting his personality forever.

He identified the capacity of our short-term memory as 5-9 chunks...Magic Rule of 7 + or - 2.

They identified specialized neurons in the visual cortex of our occipital lobes that recognized edges, lines, angles, movement of objects we see.

Chimp study with sticks...identified concept of INSIGHT LEARNING

Studies strings of random syllables to learn about his own memory and forgetting. Retention Curve and Forgetting Curves.

Studies psychophysics...this absolutely foxy guy identified our sensory absolute thresholds.

He developed ______________'S LAW, which states our difference thresholds are proportional. The greater the initial stimulus, the more change needed to notice.

Studied HYPNOTISM and talked about being in a state of dissociation.

Said we develop COGNITIVE MAPS of our environment w/out even trying. We don't realize we have done so until placed in a situation to use this information...LATENT LEARNING.

Famous TASTE AVERSION STUDIES. We learn, through conditioning, certain taste aversions.

Identified three parenting styles.

Triarchic Theory of Multiple Intelligence .... AND triarchic theory of LOVE.

Believed our thinking abilities evolve as our language abilities evolve.

Pioneered Split-Brain Surgery that was eventually used to help people with severe seizure disorders.

Neo-Freudian. Emphasized the impact that learning to handle social interactions in a positive way is key to growing into healthy individual. Coined the term INFERIORITY COMPLEX.

Identified intelligence as one underlying factor that called "G"..General Intelligence

Said our personality is the result of a well or archetypes we have in our COLLECTIVE UNCONSCIOUS

Created STANFORD-BINET TEST

Studied MISINFORMATION EFFECT and False Memories

Used CLASSICAL COND to condition Little Albert's Fear of white rats...FATHER OF BEHAVIORISM

Psychoanaytical Approach - He believed our personality is created from a common well of archetypes shared across cultures he called our COLLECTIVE UNCONSCIOUS

Tied ribbon to foot infant and proved they do make procedural memories

His rat study illustrated we often make cognitive maps of our environment. The learning is LATENT & only becomes apparent when called upon to use

Studied animal attachment called IMPRINTING

Studied how MISINFORMATION can affect memory. Car Study. False Memories.

He showed that not all behaviors are conditioned as easily as others.