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WorksheetsMarketing Pricing/Distribution Review
Total questions: 12
Worksheet time: 6mins
The value of money placed on a good or service
Place
Price
Product
Promotion
Term for a item that is intentionally priced below cost to draw people into the store
Loser Item
Sale
Discount Item
Loss Leader
$10,000 in sales revenue, $5,000 in expenses....how much profit did we make?
$0.00
$2,500
$5,000
$10,000
This type of physical distribution usually carries heavy, bulky equipment (ex: farm tractors)
Truck
Planes
Railroad
Pipe Line
What P of the 4 P's is Distribution?
Product
Place
Price
Promotion
This type of distribution uses an intermediary (ex: Stop & Shop) this is an example of....
Direct Distribution
Indirect Distribution
The 3rd step in Setting Prices is....
Determine Pricing Objectives
Study the Competition
Estimate Demand
Set Price
This is the most frequently used form of Physical Distribution.
Trucks
Waterways
Airplane
Pipeline
What is the Pricing strategy being used when people think they are getting a bargain because price ends in an odd number?
Multiple Pricing
Odd-Even Pricing
Bundle Pricing
Mark Up Mark Up
Which of the following is NOT an item in our pricing strategies grid?
Introductory Pricing
Skimming
Premium
Economy
The 1st step in Setting Prices is....
Determine Pricing Objectives
Study the Competition
Estimate Demand
Set Price
An advantage of using this type of Physical Distribution is that it is very fast BUT a disadvantage is that it is also very expensive.
Trucking
Railroad
Waterway
Air Cargo Services
