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Chapter 9 Test Review

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

As part of the marketing strategy, the marketing plan must possess a point of difference in comparison to its competitors.

a)

TRUE

b)

FALSE

2.

In order to have a successful career in the sports industry, you must be a good athlete.

a)

TRUE

b)

FALSE

3.

Skills from almost every profession will benefit you if you decide to pursue a career in sports marketing.

a)

TRUE

b)

FALSE

4.

Being a sports journalist, announcer, or copywriter requires excellent communication skills.

a)

TRUE

b)

FALSE

5.

An object in a marketing plan should be simple.

a)

TRUE

b)

FALSE

6.

A situational analysis involves only the internal factors that impact a marketing plan.

a)

TRUE

b)

FALSE

7.

Marketing plans are usually proprietary.

a)

TRUE

b)

FALSE

8.

Sports agencies may help companies as well as individual athletes.

a)

TRUE

b)

FALSE

9.

A marketing plan helps a company monitor its performance.

a)

TRUE

b)

FALSE

10.

An executive summary addresses each topic in the marketing plan.

a)

TRUE

b)

FALSE

11.

Which of the following is one of the basic elements found in a marketing plan?

a)

executive summary

b)

situation analysis

c)

evaluation and control

d)

all of the above

12.

Which of the following is part of a company's strengths?

a)

excellent service record

b)

experienced workers

c)

quality workmanship

d)

all of the above

13.

Which of the following is an objective of a marketing plan?

a)

be specific

b)

be reasonable

c)

be measurable

d)

all of the above

14.

This part of the marketing plan involves answering the question: "Did we accomplish our marketing objectives in the specific time frame?

a)

evaluation and control

b)

implementation

c)

situational analysis

d)

executive summary

15.

Which of the following uses sales representatives?

a)

sporting goods stores

b)

collegiate sports teams

c)

professional sports teams

d)

all of the above

16.

If you were looking for a job in women's basketball, which of the following organizations would you contact?

a)

MLB

b)

WNBA

c)

NBA

d)

NHL

17.

If you are a copywriter for a newspaper, in which of the following media do you work?

a)

print

b)

broadcast

c)

online

d)

television

18.

Which of the following is a duty of a team marketing representative?

a)

write marketing materials

b)

conduct marketing research

c)

create promotional activities

d)

all of the above

19.

Which of the following is a job in professional sports franchises or colleges?

a)

ticket sales manager

b)

marketing coordinator

c)

director of communications

d)

all of the above

20.

Which of the following careers can be a sports-related career?

a)

financial specialist

b)

writer

c)

lawyer

d)

all of the above