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WorksheetsChapter 9 Test Review
Total questions: 20
Worksheet time: 10mins
As part of the marketing strategy, the marketing plan must possess a point of difference in comparison to its competitors.
TRUE
FALSE
In order to have a successful career in the sports industry, you must be a good athlete.
TRUE
FALSE
Skills from almost every profession will benefit you if you decide to pursue a career in sports marketing.
TRUE
FALSE
Being a sports journalist, announcer, or copywriter requires excellent communication skills.
TRUE
FALSE
An object in a marketing plan should be simple.
TRUE
FALSE
A situational analysis involves only the internal factors that impact a marketing plan.
TRUE
FALSE
Marketing plans are usually proprietary.
TRUE
FALSE
Sports agencies may help companies as well as individual athletes.
TRUE
FALSE
A marketing plan helps a company monitor its performance.
TRUE
FALSE
An executive summary addresses each topic in the marketing plan.
TRUE
FALSE
Which of the following is one of the basic elements found in a marketing plan?
executive summary
situation analysis
evaluation and control
all of the above
Which of the following is part of a company's strengths?
excellent service record
experienced workers
quality workmanship
all of the above
Which of the following is an objective of a marketing plan?
be specific
be reasonable
be measurable
all of the above
This part of the marketing plan involves answering the question: "Did we accomplish our marketing objectives in the specific time frame?
evaluation and control
implementation
situational analysis
executive summary
Which of the following uses sales representatives?
sporting goods stores
collegiate sports teams
professional sports teams
all of the above
If you were looking for a job in women's basketball, which of the following organizations would you contact?
MLB
WNBA
NBA
NHL
If you are a copywriter for a newspaper, in which of the following media do you work?
broadcast
online
television
Which of the following is a duty of a team marketing representative?
write marketing materials
conduct marketing research
create promotional activities
all of the above
Which of the following is a job in professional sports franchises or colleges?
ticket sales manager
marketing coordinator
director of communications
all of the above
Which of the following careers can be a sports-related career?
financial specialist
writer
lawyer
all of the above
