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WorksheetsMarketing Unit 1
Total questions: 44
Worksheet time: 15mins
Name
Class
Date
1.
What does applying the customer-orientation element of the marketing concept enable the business to do?
a)
Offer products that consumers want to buy
b)
Persuade customers to buy its products
c)
Provide more products than consumers need
d)
Coordinate its marketing activities
2.
By increasing awareness of the need for environmental controls, what has marketing done?
a)
Made buying more convenient
b)
Regulated the standard of living
c)
Improved the quality of life
d)
Added usefulness to products
3.
Which marketing function helps businesspeople forecast how much will be sold in a given period?
a)
Market planning
b)
Risk management
c)
Promotion
d)
Channel management
4.
According to the marketing concept, which option shows company commitment?
a)
Leaving marketing to the marketing department
b)
Teaching marketing to college marketing students
c)
Setting aside funds to research what customers want
d)
Pricing a product to maximize profitability per item
5.
Which marketing function provides information to consumers that will assist them in making a decision to purchase a good or service?
a)
Pricing
b)
Promotion
c)
Production
d)
Distribution
6.
What does the selling function involve that makes it so important?
a)
Setting high prices
b)
Displaying products
c)
Contacting customers
d)
Obtaining feedback from vendors
7.
Paul’s plant food is losing its popularity among his customer base. Which marketing function would come up with the improved product?
a)
Channel management
b)
Product or service management
c)
Selling
d)
Promotion
8.
Company XYZ has predicted it will sell 3,000 new microwaves during the “Back to School” sale. Which marketing function is this business using?
a)
Market planning
b)
Risk management
c)
Promotion
d)
Channel management
9.
After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?
a)
Channel management
b)
Product or service management
c)
Selling
d)
Promotion
10.
Which type of duties do customer service professionals often perform?
a)
Preparing ads
b)
Paying invoices
c)
Handling complaints
d)
Receiving shipments
11.
What is at the center of all marketing activities?
a)
Math
b)
Technological know-how
c)
Purchasing
d)
Communication
12.
Booking hotel rooms for vacationers is an example of which marketing?
a)
Feature
b)
Service
c)
Benefit
d)
Sports
13.
Which marketing career field involves catching customers’ attention, informing them of products, and persuading them to buy?
a)
Marketing research
b)
Advertising
c)
Public relations
d)
Product management
14.
Which marketing career field involves determining why customers do what they do?
a)
Advertising
b)
Distribution or warehousing
c)
Sales
d)
Marketing research
15.
Kwacky Kwackers needs a new package design for its crackers. Which marketing professional field would be responsible for creating the new package?
a)
Marketing research
b)
Product management
c)
Advertising
d)
Channel management
16.
Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first?
a)
Product
b)
Price
c)
Promotion
d)
Place
17.
If a company purchases survey results, this is called:
a)
primary research.
b)
observational research.
c)
secondary research.
d)
ethnographic research.
18.
What is the difference between the Internet and the World Wide Web?
a)
The World Wide Web is the same as the Internet.
b)
The World Wide Web contains images and text.
c)
The World Wide Web only contains text.
d)
The Internet came after the World Wide Web.
19.
To promote its summer menu, Danielle’s Diner plans to e-mail a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?
a)
Tactic
b)
Strategy
c)
Goal
d)
Trend
20.
Select the best phrase that describes how research was conducted by students before the inception of the Internet.
a)
Students used a search engine to find resources for their papers.
b)
Students asked their peers for information they could use in their papers.
c)
Students visited libraries to use reference material and periodicals for their papers.
d)
Teachers printed out all information for students to use for their papers.
21.
Which is the overall reason that marketing strategies are designed and implemented?
a)
Improving management techniques
b)
Achieving planned goals
c)
Changing the image of the business
d)
Increasing business profits immediately
22.
A Web crawler is:
a)
an insect that eats the wires on your computer.
b)
an Internet bot that browses the Web to find and file information.
c)
a researcher who creates surveys online.
d)
a virus on your computer.
23.
Which market segment represents customers who prefer a variety of reasonably priced recreational activities?
a)
Geographic
b)
Psychographic
c)
Behavioral
d)
Occupational
24.
When conducting research, a student should:
a)
only use one search engine.
b)
use multiple search engines.
c)
never use a search engine.
d)
use only the search engine that they are most familiar with.
25.
Primary research is:
a)
collected for the first time by the researcher.
b)
obtained from an Internet search.
c)
obtained from a government source.
d)
collected by visiting a library.
26.
During what year/years did the World Wide Web begin?
a)
1989-1999
b)
1930-1950
c)
1910-1929
d)
2000-2010
27.
What company launched its instant messenger chat service with the greeting, “You’ve got mail”?
a)
Microsoft
b)
Apple
c)
AOL
d)
Bing
28.
What was the name of the first search engine?
a)
Archie
b)
Veronica
c)
Jude
d)
Google
29.
The reliability of a search result is:
a)
the degree to which the results are accurate.
b)
the degree to which the results disprove your theory.
c)
the degree to which the results are consistent.
d)
the degree to which the results are inaccurate.
30.
A request for information is also called a/an:
a)
answer.
b)
study guide.
c)
web crawler.
d)
query.
31.
Validity of a search result is:
a)
the degree to which the results are accurate.
b)
the degree to which the results disprove your theory.
c)
the degree to which the results are reproducible.
d)
the degree to which the results are inaccurate.
32.
Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?
a)
Product
b)
Price
c)
Promotion
d)
Place
33.
Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent?
a)
Tactic
b)
Strategy
c)
Goal
d)
Trend
34.
What is one advantage of observational research?
a)
Observational research is expensive to conduct.
b)
Observational research is time consuming.
c)
The researcher can read body language.
d)
There might be uncontrollable variables.
35.
Secondary research is:
a)
collected for the first time by the researcher.
b)
obtained from research previously conducted.
c)
obtained from interviewing someone.
d)
collected by administering a survey.
36.
A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18–34 years old. How is the business segmenting the market?
a)
By geographics
b)
By psychographics
c)
By demographics
d)
By behavior
37.
Conducting a survey to gather information is:
a)
secondary research.
b)
observational research.
c)
ethnographic research.
d)
primary research.
38.
Which type of marketing data can a business obtain by reviewing its inventory reports and customers’ invoices?
a)
Product quality
b)
Customers’ credit limits
c)
Customers’ product preferences
d)
Actual market share
39.
XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads?
a)
Product popularity
b)
Research methods
c)
Economic resources
d)
Competitor activity
40.
What does continuously monitoring internal marketing information enable businesses to do?
a)
Investigate competitors
b)
Identify problems
c)
Evaluate market share
d)
Analyze economic changes
41.
By monitoring its sales and its customers’ buying habits, what is a business often able to identify?
a)
Popular products
b)
Research methods
c)
Economic resources
d)
Competitors’ activities
42.
Which is one way that many businesses use the marketing information contained in sales reports?
a)
To monitor expense accounts
b)
To qualify potential new customers
c)
To improve the effectiveness of salespeople
d)
To develop negotiating techniques
43.
Which type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?
a)
Market demographics analysis
b)
Accounts payable summary
c)
Annual income statement
d)
Quarterly inventory status
44.
What does a business need in order to understand why a product that has been a strong seller for a long time is now losing popularity?
a)
Marketing information
b)
Sales records
c)
Secondary data
d)
Purchasing documents
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