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MARKETING MIX

Total questions: 37

Worksheet time: 34mins

Name
Class
Date
1.
Place is an important part of the marketing mix because:
a)
consumers must be in the right place to buy the product
b)
the product must be ready for consumers in the right place
c)
advertising should be in the right place
d)
if the product is in place, it will not be successful
2.
The definition of ‘channel of distribution’ is:
a)
the means of transport used between factory and retail shop
b)
the firms involved in passing a product to the customer
c)
the way in which a product is transported around a factory
d)
the road network between the factory and the retail shops.
3.
Producer - Consumer is most likely to be used by a manufacturer of:
a)
chocolate bars
b)
DVD players
c)
mass produced cars
d)
specialist racing cars.
4.
One of the advantages of the channel of distribution shown in question 3 is that:
a)
a large delivery can be broken into a smaller quantity
b)
the absence of intermediaries helps to keep the price down
c)
the producer does not have the cost of holding stocks
d)
the consumer can see the products that are for sale.
5.
Products sold over the internet will use which of the following channels of distribution?
a)
Producer - Consumer
b)
Producer - Wholesaler - Retailer - Consumer
c)
Producer- Agent - Retailer - Consumer
d)
Producer - Retailer - Consumer
6.
One disadvantage of the channel of distribution: Producer - Wholesaler - Retailer -Consumer is
a)
the profit taken by intermediaries helps to keep prices low
b)
the producer loses control over how the product is marketed
c)
the producer has to hold high stocks of the finished goods
d)
consumers find it hard to return faulty goods to the firm
7.
One of the advantages of using agents for selling goods in foreign markets is that:
a)
the agent will not take a profit from the sale of goods
b)
the producer will have more direct contact with consumers
c)
the agent will have knowledge of local market conditions
d)
the producer will have complete control over product sales.
8.
All of the following are part of the normal role of wholesalers except:
a)
breaking bulk quantities to smaller deliveries to retailers
b)
offering credit facilities to the retailers
c)
arranging delivery of the product to retailers
d)
putting goods on display for the consumers
9.
One disadvantage to a producer of using a wholesaler instead of dealing with a retailer is:
a)
the producer has many more firms to deal with
b)
the wholesaler’s profit will raise prices of the product
c)
the producer will have to make many more deliveries
d)
the producer will have to hold a higher level of stocks.
10.
A farmer grows vegetables & sells directly to consumers. The reason for this decision is:
a)
the products need to be explained to the consumers
b)
a high quality image will be needed as goods are expensive
c)
the products are perishable
d)
the products will be purchased infrequently.
11.
A computer manufacturer decides to open a chain of shops to sell products. The reason is:
a)
it is much cheaper to open and run a chain of shops
b)
existing shops were prepared to accept lower profit margins.
c)
the manufacturer wants to control the product marketing
12.
If a product, such as an ice cream, is purchased frequently it is likely to be:
a)
distributed using personal selling
b)
distributed through many retail outlets
c)
sold directly from the factory to consumers
d)
distributed from producer to wholesaler direct to consumers
13.
One disadvantage of the channel of distribution: Producer - Wholesaler - Retailer -Consumer is
a)
the profit taken by intermediaries helps to keep prices low
b)
the producer loses control over how the product is marketed
c)
the producer has to hold high stocks of the finished goods
d)
consumers find it hard to return faulty goods to the firm
14.
  The main purpose of sales promotion is... 
a)
To  let people know the location of your store 
b)
To get a favorable image 
c)
To increase sales 
d)
To let people know about your sales-people 
15.
 When determining which media to use to promote your product, you must know... 
a)
the audience that will be reached 
b)
the cost of each 
c)
Which media your target market  uses 
d)
All of the above 
16.
Advertising is.... 
a)
personalized 
b)
a one-way message 
c)
 cheap 
d)
 two way communication 
17.
 Which of the following is a personal selling strategy? 
a)
  two way communication with a salesperson and customer 
b)
 commercials 
c)
radio ads 
d)
 Mass  emails 
18.
Which is an example of public relations? 
a)
  press release 
b)
personal selling 
c)
 commercials 
d)
Mail with coupons in it 
19.
Promotion is all about... 
a)
communication 
b)
moving products 
c)
researching products 
20.
The 4 Ps is also known as:
a)
Customer satisfaction
b)
Marketing segmentation
c)
Promotional mix
d)
Marketing mix
21.
Sunshine Chinese has coupons that are sent to a specific group of customers with a Suwanee address.  What aspect of the promotional mix is this?
a)
Advertising
b)
Public Relations
c)
Direct Marketing
d)
Sales Promotion
22.
What sales promotion technique is this?
a)
Discount coupon
b)
Gift
c)
Price discount
d)
Contest
23.
What sales promotion technique is this?
a)
Gift
b)
Contest
c)
Sampling
d)
Price Discount
24.

Is Sales the same as Marketing?

a)

yes

b)

No

25.
The 4 P's are: 
Product, Price, Promotion, and __________
a)
Pythagorus
b)
Parts
c)
Piece
d)
Place
26.
Channels of distribution are the routes that products take from the time they are produced to the time they arrive at a retail store. 
a)
True
b)
False
27.

A channel of distribution is the route taken to get goods and services from the producer to the

a)

SHOP

b)

CONSUMER

c)

NONE OF THEM

28.

_________________________buys from either the wholesaler or producer to sell to the customer.

a)

Agent

b)

retailers

c)

customer

d)

a and b

29.

It is the fastest method of distribution.

a)

agents;

b)

retailer;

c)

producer ⎯→ retailer;

d)

producer ⎯→ agent ⎯→ retailer

e)

producer ⎯→ wholesaler ⎯→ retailer.

30.

They have better knowledge in unknown overseas markets.

a)

producer ⎯→ retailer;

b)

producer ⎯→ wholesaler ⎯→ retailer

c)

retailer;

d)

agents;

31.

Goods are more expensive for the consumer as everyone wants to make a profit

a)

retailer;

b)

agents

c)

producer ⎯→ retailer

d)

producer ⎯→ wholesaler ⎯→ retailer

e)

producer ⎯→ wholesale ⎯→ agent

32.

The product, cost and wholesaler are used to help decide which channel of distribution to use.

a)

true

b)

false

33.

Wholesalers cut storage costs for retailers.

a)

true

b)

false

34.

Agents are often used when business wants to sell national market share.

a)

true

b)

false

35.

A short topic report about a business or its products

a)

Sponsorship

b)

Personal selling

c)

Press releases

d)

Celebrity endorsement

36.

Use a famous person to help promote the business

a)

Sponsorship

b)

Personal selling

c)

Public relations

d)

Press releases

e)

Celebrity endorsement

37.

Promoting a business through news stories and events

a)

Sponsorship

b)

Press releases

c)

Public relations

d)

Sponsorship

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