wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

A Media Studies - Media Products, Industries and Audiences

Total questions: 81

Worksheet time: 50mins

Name
Class
Date
1.
Laura Mulvey's 'Male Gaze' theory can be applied to both males and females
a)
True
b)
False
2.
An Anchored Meaning is when
a)
A media text has a reinforced meaning
b)
A media text has multiple meanings
c)
A meaning is put into the media text
d)
A media text is made up of constructed codes
3.
Which is the CORRECT spelling?
a)
Connotations
b)
Conotations
4.
Which is the CORRECT spelling?
a)
Denotations
b)
Dennotations
5.
Encoding in a media text is when
a)
Meaning is deconstructed by the audience
b)
Meaning is put into a media text
c)
The meaning is deconstructed by the audience incorrectly
d)
The meaning is sub-concious to the audience
6.
When meaning is deconstructed by the audience this is called
a)
Dominant preferred meaning
b)
Encoding
c)
Negotiated reading
d)
Decoding
7.
The dominant preferred meaning of a media text is when
a)
The audience decide how to deconstruct the text
b)
There is a subconscious meaning of the text
c)
The producer of the text has a meaning they wish the audience to deconstruct
d)
The audience has their understanding limited to ensure 100% concentration and engagement .
8.
When an audience deconstructs an opposite meaning to what was intended this is called?
a)
Oppositional reading
b)
Negotiated reading 
c)
Dominant reading
d)
Un-preferred reading
9.
The hypodermic needle/syringe theory suggests that:
a)
The media can’t tell you what to think, only what to think about and how to think about it
b)
Audiences use the media to reinforce their existing beliefs and values 
c)
A.  Audiences are directly affected by the media messages they consume
d)
The mass media plays a significant role in defining dominant opinions
10.
A passive audience is:
a)
Those who consume media texts
b)
One that accepts media messages in the same way as each other
c)
Highly influenced by overt advertising
d)
Understood to be actively making meaning from their texts
11.
The reception model which implies that audiences are passive recipients of media messages
a)
uses and gratifications
b)
desensitisation
c)
hypodermic needle
12.
media representations tend to ….. reality in order to communicate a message
a)
copy
b)
hate
c)
reflect
d)
manipulate
13.
an interpretation of a media text which is NOT  intended by the producers
a)
preferred reading
b)
oppositional reading
c)
mistaken identity
d)
countertype
14.
Uses and Gratification theory relates to what type of audience? 
a)
Passive
b)
Active
15.

What are the four uses and gratifications that audiences might get from the media?

a)

Boredom, Friendships, Homework, Livelyhood

b)

Opportunity, Consumerism, Synergy, Realtionships

c)

Diversion, Personal Relationships, Personal Identity, Surveillance

16.
Watching the news would be a form of what?

a)
Entertainment
b)
Personal Relationships
c)
Personal Identity
d)
Surveillance
17.

Who 'decodes' a text?

a)

Audience

b)

Director

c)

Writer

d)

Producer

18.
What term is used for body text in a newspaper, print advert, or magazine?
a)
Font
b)
Language
c)
Text
d)
Copy
19.
What term describes the process by which one media text consciously references another text?
a)
Representation
b)
Intertextuality
c)
Context
d)
Indexical 
20.

What is convergence in media?

a)

The merging of technologies

b)

Media becoming higher quality

21.
What are some of the advantages of digital technology?
a)
Compact, huge capacity, multi function, interactive
b)
Bulky, minimal capacity, slow, not interactive
c)
Retro, quirky, complicated
22.
The target audience is often reflected in the product e.g the main character is the same age and gender as the target audience
a)
True
b)
False
23.
What is an aspirational figure?
a)
Someone who people want to be like 
b)
A father figure or mentor
c)
An ideal version of someone
24.
All media products present the real world to us; they show us reality itself
a)
True
b)
False
25.
Who is the most dominant representation?
a)
Asian females
b)
Black males
c)
White females
d)
White males
26.
Which theorist believes that in film audiences have to view characters from the perspective of a heterosexual male
a)
Laura Mulvey
b)
John Berger
c)
Allison Bechdale
27.
Mise-en-scene incorporates the following elements
a)
Setting & Props,Costume,Hair & Make-up
b)
Lighting & Colour,Position of Characters & Objects in frame
c)
Facial Expressions & Body Language
d)
All of the above
28.
A lighting arrangement that filmmakers use to highlight a light subject in a dark background to increase the dramatic tension in a scene.
a)
chiaroscuro
b)
rembrandt
c)
renaissance
d)
all of the above
29.
verisimilitude is 
a)
the appearance of being true or real
b)
the height of the camera angle
c)
Italian word for audience appeal
d)
the width of the camera shot
30.
High Key lighting can be used to suggest an upbeat mood/ happiness 
a)
True
b)
False
31.
Low key lighting can create fear and suspense
a)
True
b)
False
32.
Pan, tracking, tilt and crane are all types of what?
a)
Camera angles
b)
Transitions
c)
Camera movement
d)
Lighting
33.
Straight cut, dissolve, wipe and fade are all types of what?
a)
Pace
b)
Special effects
c)
Camera movement
d)
Transitions
34.
A Pan camera movement goes...
a)
Up and Down
b)
Left and Right
35.
A tilt camera movement goes...
a)
Up and Down
b)
Left and Right
36.
Non-diegetic sound is...
a)
Sound within the scene
b)
Sound outside the scene
37.
When a piece of music carries across two different scenes it is known as
a)
Connecting sounds
b)
Non-Diegetic sound
c)
Sound bridge
d)
Interwoven scene sounds
38.
Which is the true definition of Semiotics/Semiology ?
a)
A physical form of a sign with no deeper meaning
b)
Constructed meanings which are deconstructed by the target audience
c)
The study of signs to help deconstruct media texts
d)
A sub-conscious meaning that is formed between an idea and the target audience
39.
Fast paced editing is used to have what impact on the audience
a)
Increase tension and anxiety
b)
Create a montage
c)
Have you ask questions
d)
Capture your interest
40.
Tracking shots are used
a)
To stalk a character through the scene
b)
To show a character changing location
c)
By crabbing along on tracks beside a character
d)
To reflect the steady movements of a character and follow their movement
41.
Low key lighting is often featured in
a)
High production films
b)
Independent films
42.
What is montage?
a)
the arrangement of two opposing ideas, characters, objects, etc. side-by-side or in similar narratives for effect.
b)
A shot used to cover a jump in time or place or other discontinuity. Examples are falling calendar pages, railroad wheels, newspaper headlines and seasonal changes.
c)
Everything that has been placed in front of or is revealed by the camera while shooting
d)
technique which uses rapid editing, special effects and music to present compressed narrative information
43.
What is juxtaposition?
a)
two things being seen or placed close together with contrasting effect
b)
selecting, editing, and piecing together separate sections of film to form a continuous whole
c)
the art of photography and camerawork in film-making
d)
still photographs in which a minor and repeated movement occurs, forming a video clip
44.
This is a 
a)
Low angle shot
b)
High angle shot
c)
Extreme close up
d)
Long shot
45.
This shot is a...
a)
Mid shot
b)
Long shot
c)
Close up
d)
Establishing shot
46.
A montage is often used to...
a)
Scare the viewer
b)
Look pretty
c)
Quickly show a passing of time
d)
Show Rocky getting pumped up
47.
What is continuity editing?
a)
An editing technique which emphasises a smooth transition of time and space.
b)
An editing technique where the editor cuts to a completely different scene than the previous.
c)
An editing technique that shows the opposite of what was previously happening in the scene. 
d)
An editing technique that is only used in dialogue scenes.
48.
When creating a film, which is the correct order of processes before having your final film product?
a)
Production, Pre-Production, Post-Production.
b)
Post-Production, Pre-Production, Production.
c)
Pre-Production, Production, Post-Production.
d)
Production, Post-Production, Pre-Production.
49.
Who developed the 'Uses & Gratifications' theory'? 
a)
Blumler and Katz
b)
Bulmer and Katz
c)
Henry Jenkins
d)
Vladimir Propp
50.
When audiences act as not only consumers, but also a producers of media, we call them...
a)
Media producers
b)
Prosumers
c)
Coducers
d)
All of the above
51.
Which theorist believes that some representations empower women as sexually powerful?
a)
Blumler and Katz
b)
Laura Mulvey
c)
Angela McRobbie
d)
Henry Jenkins
52.
Who coined the term 'moral panic'?
a)
Stanley Cohen
b)
David Gauntlett
c)
Henry Jenkins
d)
David Buckingham
53.
the exclusion of persons who do not fit the norm of the social group can be referred to as 'othering'
a)
True
b)
False
54.
Who argued that the media, "offers possibilities and celebrates diversity, but offers narrow interpretations of certain roles or lifestyles"?
a)
David Gauntlett
b)
David Buckingham
c)
Stuart Hall
d)
Judith Butler
55.
Which theorist suggests that stereotypes are all about power - those with power stereotype those with less power?
a)
Tessa Perkins
b)
Paul Gilroy
c)
Richard Dyer
d)
Andy Medhurst
56.
Which theorist suggested that stereotypes are media shorthand that provide an easy point of contact when the text needs to communicate quickly with the audience?
a)
Paul Gilroy
b)
Tessa Perkins
c)
Richard Dyer
d)
Andy Medhurst
57.

Tessa Perkins suggested that...

a)

stereotypes are not always negative and that they often contain an element of truth

b)

stereotypes are all about power

58.
This occurs when one company buys a similar company
a)
Vertical Integration
b)
Horizontal Integration
59.
This involves a company taking over a company which provides different stages of the production process...
a)
Vertical Integration
b)
Horizontal Integration
60.
What is a process where fewer media institutions control increasing shares of the mass media?
a)
Institutions
b)
Hegemony
c)
Media consolidation
d)
Key concepts
61.
What is social, cultural, ideological, or economic influence exerted by a dominant group?
a)
Media consolidation
b)
Institutions
c)
Key concepts
d)
Hegemony
62.
This refers to TV programmes that are broadcast for the public benefit rather than for purely commercial purposes?
a)
Public Service Broadcasting
b)
Commercial Television
c)
Institutions
d)
British Broadcasting Corporation
63.
What type of television provides popular shows that attract an audience - therefore leading to higher prices when advertising is sold?
a)
Public Service Broadcasting
b)
Commercial Television
c)
TV Licensing
d)
Institutions
64.

A company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet is known as a

a)

integration

b)

conglomerate

c)

distributer

65.

films that are released in cinemas for a short period of time and are commercialised to attract customers and are then released for home use and sold in popular stores are

a)

independent

b)

mainstream

c)

successful

d)

flops

66.

films that have a limited release and are promoted via word of mouth or viral marketing and targeting a specific audiences are

a)

commercial

b)

mainstream

c)

independant

d)

successful

67.

Which films genererally have a higher budget

a)

mainstream

b)

independent

68.

Straight Outta Compton is a

a)

mainstream film

b)

independent film

69.

Claude Lévi-Strauss introduced us to the structuralist theory of binary oppositions. Which of the following does not apply?

a)

Female vs Woman

b)

Denmark vs Sweden

c)

Civilian vs Police Officer

d)

Young vs Old

70.

Diversification is...

a)

The notion media companies expanding and branching out in to different areas of the media industry.

b)

The notion that media products now need to have variety

71.
What is the name of the person responsible for developing the Reception Theory?
a)
Vladimir Propp
b)
Henry Jenkins
c)
Jean Baudrillard
d)
Stuart Hall
72.
Who developed the idea of Hegemony?
a)
Antonio Gramsci
b)
Karl Marx
73.

Which of the following are examples of Public Service Broadcasting

a)

BBC Radio 4

b)

BBC 1

c)

ITV

d)

Sky

74.

Hyperreality

a)

the idea that media images have come to seem more ‘real’ than the reality they supposedly represent

b)

the idea that constructed meanings can come to seem self-evident, achieving the status of myth through a process of naturalisation.

75.

Who developed the idea that meaning is dependent upon (and produced through) pairs of oppositions

a)

Levi-Strauss

b)

Steve Neal

c)

Jean Baudrillard

76.

the idea that genres change, develop, and vary, as they borrow from and overlap with one another is the genre theory of...

a)

Levi-Strauss

b)

Tzvetan Todorov

c)

Steve Neal

77.

Bell Hooks developed...

a)

the idea that race and class as well as sex determine the extent to which individuals are exploited, discriminated against or oppressed.

b)

the idea that there is no gender identity behind the expressions of gender

c)

he idea that the display of women’s bodies as objects to be looked at is a core element of western patriarchal culture

78.

Judith Butler's Gender Performativity suggests...

a)

the idea that identity is performatively constructed by the very ‘expressions’ that are said to be its results (it is manufactured through a set of acts)

b)

the idea that there is no gender identity behind the expressions of gender

c)

the idea that performativity is not a singular act, but a repetition and a ritual.

d)

the idea that stereotyping, as a form of representation, reduces people to a few simple characteristics or traits

79.

The idea that audiences acquire attitudes, emotional responses and new styles of conduct through modelling is an Effects Theory by...

a)

Albert Bandura

b)

Stuart Hall

c)

Steve Neal

d)

George Gerbner

80.

Clay Shirky's End of Audience theory is...

a)

the idea that the media can implant ideas in the mind of the audience directly

b)

the idea that fans appropriate texts and read them in ways that are not fully authorised by the media producers (‘textual poaching’)

c)

the idea that the conceptualisation of audience members as passive consumers of mass media content is no longer tenable in the age of the Internet, as media consumers have now become producers who ‘speak back to’ the media in various ways, as well as creating and sharing content with one another.

81.

Who developed the idea that civilisation -ism constructs racial hierarchies and sets up binary oppositions based on notions of otherness?

a)

Stuart Hall

b)

Paul Gilroy

Similar Resources on Wayground

Safety (soldering and general)

76 questions

Safety (soldering and general)

quiz

Worksheet

•

8th Grade - Professio...

Cadet Etiquette Test

76 questions

Cadet Etiquette Test

quiz

Worksheet

•

9th - 12th Grade

Sewing Machine

81 questions

Sewing Machine

quiz

Worksheet

•

9th - 12th Grade

TRY OUT UTBK 2024

80 questions

TRY OUT UTBK 2024

quiz

Worksheet

•

12th Grade

Random Trivia 24 Oct Year 9

82 questions

Random Trivia 24 Oct Year 9

quiz

Worksheet

•

9th - 12th Grade

Haircutting 2019

79 questions

Haircutting 2019

quiz

Worksheet

•

11th - 12th Grade

Longest Quiz!!!!

80 questions

Longest Quiz!!!!

quiz

Worksheet

•

2nd - 12th Grade

Mr. Day's Constitution Practice

81 questions

Mr. Day's Constitution Practice

quiz

Worksheet

•

8th - 12th Grade