This word usually refers to a theatrical production such as a movie, a television show, a play, or a concert:

This is the most popular sport in the world.

These brothers held the first paid screening of a moving film in Paris in 1895.

The United States is a mature market for sports and entertainment. This means that demand for all sports and entertainment in the United States is …?

This is considered to be the oldest form of entertainment:

Sports are only played by professionals and never by amateurs.

Some sports are engaged in by individuals and will rarely attract spectators.

This focuses on the international promotion of sporting events, teams or athletes and/or the promotion of goods and services internationally using sports, teams, or athletes.

This focuses on influencing how people around the world spend their resources (time and money) consuming entertainment.

Entertainment will never include sports and sporting events.

Entertainment is any activity that holds the attention and interest of an audience.

This is the process of planning and creating exchanges that will satisfy customer needs and wants.

MOST businesses and organizations use marketing.

What is the Marketing Mix, also known as the 4 P’s?

This is the term used to describe anything offered to global customers that will satisfy their needs and wants. It can be tangible or intangible.

This is the value, usually in money, placed on a good or a service.

This is any form of communication designed to inform, remind, or persuade customers about a business or its products.

This element of the Marketing Mix refers to the locations and methods used to market goods and services.

Seeing a movie is:

Buying a product tie-in such a Star Wars t-shirt:

This term refers to the growing importance and emphasis on developing international economic relationships.

This is the favored strategy for expanding sports and entertainment businesses:

Because of improved technology the world is becoming increasingly more connected.

This means that most countries need to get some of their goods and services from other nations.

This term refers to the characteristics and knowledge of a particular group of people, including their language, religion, food, social habits, music and art.

People living in this type of country will have very low incomes.

People living in this type of country will experience increasing incomes, better education, and expanding job opportunities.

People living in this type of country will have high incomes, they will be well-educated, and they will have access to technology.

People living in this type of country will have a diverse economy and an abundance of goods and services to choose from. These countries will have the highest standard of living, but will experience little economic growth. Sweden and Denmark are examples.

This is the total value of goods and services produced within a country during a year. A growing one of these is a sign of a strong economy.

This is a measure of the quality of life for a country’s citizens. It is based on factors such as quality of housing, food, education, clothing, transportation, and employment opportunities.

This is the average output by workers for a specific period of time.

The ancient Greeks competed in this sport consisting of five events: the discus, javelin, jumping, running and wrestling.

This is the largest chain of restaurants in China. Their slogan of "finger-lickin' good" was accidently translated in some early advertising as "eat your fingers off."

Gerber is the name of a famous American baby food maker. The word Gerber is also the French word for:

This country is currently home to the world’s second largest population with 1.3 billion people after China’s 1.4 billion.

What is the most popular sport in India?

India has the ____________ largest English speaking population in the world with over 125 million who speak English.

India’s “Bollywood” produces more movies each year than:

In the United States the Pepsi Cola Company sponsors the National Football League using:

All countries where Cricket is a popular sport are:

Sports are always viewed as entertainment.

Significant growth in demand for sports and entertainment exists in the global marketplace, but not in the United States.

The global marketing of sports and entertainment requires an understanding of different cultures.

Differences in language and culture make global marketing more challenging than marketing at home.

The level of economic development of a potential market is NOT important when deciding to pursue a global marketing strategy.

What is commonly understood in one country may not be so easily translated globally.

The greater the level of economic development, the greater the likelihood of success in that market.

Decreasing global demand for products makes it easier to do business internationally.