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WorksheetsFC Thailand Facebook Refresher
Total questions: 20
Worksheet time: 11mins
Which of the following Campaign objectives can you set a Frequency Cap?
Reach
Brand Awareness
Traffic
Video Views
Which of the following audiences can you target using Facebook’s Custom Audience?
Users who have viewed your video on Facebook
Users who have seen your ad on Facebook
Users who have liked your Link Ad
Users who have watched your ad on YouTube
Which of the following Placement Options drives a lower Cost per Outcome?
Automatic Placement
Manual Placement
Which of the following ad delivery options would you choose to deliver a holistic storytelling experience to the user while having a strong control over reach?
Standard
Scheduled
Sequenced
Accelerated
What is the text limit allowed in any creative for Facebook Ads?
15%
20%
25%
30%
Which of the following campaign objectives does not allow you to measure estimated Ad Recall Lift?
Brand Awareness
Reach
Video Views
Engagement
Which of the following custom audiences can you collect from a Facebook Link Ad?
Users who have clicked on the ad and visited the Website
Users who have commented on the Post
Users who have seen the banner
Lookalike of users who have engaged with the ad (Post Reaction, Comments and Shares)
Which of the following options can you target on Facebook?
Age
Their Current Location
Users who look like users who have viewed your Facebook Ad
All of the Above
Which of the following is not considered an engagement
Organic Website Visits
Post Shares
Video Views
Link Clicks
Which of the following metric is not a key metrics to access for Engagement ad objective?
Cost Per Engagement
Engagement Rate
Post Share, Post Comments, Post Reactions
Reach
Which ad objective cannot be bought via Reach & Frequency?
Lead Generation
Reach
Video Views
Traffic
What are the key characteristics of Reach & Frequency?
Real time auction based on desired ad objective
Get Predictability and Control
Pay a fixed price to predictably reach
Frequency capping and sequencing
What are the 3 major factors that play a role in Total Value of the ad?
Bid
Estimated Ad Recall
Estimated Action Rate
Relevance and Quality
Facebook split testing allows us to test as many variables at once for quicker and more conclusive results.
True
False
The maximum number of cards you can upload for Carousel format is
3
5
10
No limit
Brand Awareness ad objective deliver towards
Reach
Impressions
Views
Ad Recall Lift
Call To Action Button can be added for a boosted post
True
False
Total Value is the dollar amount an advertiser pays to show their ads.
True
False
Video Views objective can optimize towards
10s Video Views
2s Continuous Views
3s Video Views
Reach
What is the minimum audience requirement for Reach and Frequency campaign?
100 people
100,000 people
200,000 people
10,000 people
