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Foundations of Marketing

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.
Developing, promoting, and distributing products to satisfy the wants and needs of a customer
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
2.
Any place buyers and sellers exchange goods, services, and some form of money.
a)
Goods
b)
Advertising
c)
Marketing
d)
Marketplace
3.
How/where a product will be distributed
a)
Price
b)
Place
c)
Promotion
d)
Product
4.
Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product
a)
Price
b)
Place
c)
Promotion
d)
Product
5.
If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.
a)
price
b)
supply and demand
c)
target market
d)
Marketing mix
6.
THE 4 P's - product, place, promotion, price
a)
price
b)
selling
c)
target market
d)
Marketing mix
7.

Which of the following statements BEST describes where marketing takes place?

a)

Marketing takes place exclusively in a central marketplace.

b)

Marketing is limited to certain places and times during the day.

c)

Marketing takes place everywhere and is a constant force in our lives.

d)

Marketing takes place at some public places but not all and usually goes unnoticed.

8.
A tangible good or an intangible service
a)
Product
b)
Price
c)
Place
d)
Promotion
9.
Providing the product at a place which is convenient for consumers to access
a)
Product
b)
Place
c)
Price
d)
Promotion
10.
Amount a customer pays for the product/service 
a)
Product
b)
Place
c)
Price
d)
Promotion
11.
Setting and communicating the value of products and services. Setting the cost at the right level.
a)
Price
b)
Place
c)
Promotion
d)
Product
12.

Bartering is the process of

a)

Exchanging large bills for smaller bills

b)

Exchanging products or services based on value without money

c)

Taking other property

d)

Making large returns on smaller items

13.

Specialization of labor occurred because

a)

People got tired of making products by hand

b)

People wanted more options of products to produce

c)

People didn't want to purchase from others

d)

People concentrated their efforts on producing one thing, more efficiently

14.

Facebook, Twitter, Instagram are examples of

a)

Social Mass Marketing

b)

Viral Marketing

c)

Social Media Marketing

d)

Relationship Marketing

15.

Who uses marketing?

a)

Construction companies

b)

US Army

c)

Schools

d)

Everyone

16.

Businesses will be successful without good marketing.

a)

True

b)

False

17.

Central markets are placed where goods can be conveniently exchanged.

a)

True

b)

False

18.

PLACE is also known as

a)

Distribution

b)

Where

c)

Trucks

d)

Malls

19.

Marketing concept is a company wide

a)

Problem

b)

Consumer orientation

c)

Decision-making tactic

d)

Solution

20.

Specific types of marketing include

a)

Place Marketing

b)

Cause/Idea Marketing

c)

People Marketing

d)

All of these