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Chapter 5 Marketing 8120

Total questions: 50

Worksheet time: 25mins

Name
Class
Date
1.

functions like a business but uses the money it makes to fund the cause identified in its charter

a)

for-profit business

b)

non-profit organizations

c)

global business

d)

retailers

2.

businesses not associated with government agencies

a)

public sector

b)

wholesalers

c)

retailers

d)

private sector

3.

a business that sells its products only in its own country

a)

domestic brand

b)

global business

c)

domestic business

d)

domesticated feline

4.

sells its products in more than one country

a)

domestic busines

b)

global business

c)

production

d)

retailer

5.

obtain goods from manufacturers and resell them to the consumer

a)

wholesalers

b)

industry

c)

retailers

d)

non-profit organizations

6.

consists of a group of establishments primarily engaged on producing or handling the same product or group of products or in rendering the same service

a)

wholesalers

b)

industry

c)

retailers

d)

production

7.

buy goods from wholesalers or directly from manufacturers and resell them to the consumer

a)

retailers

b)

wholesalers

c)

industry

d)

production

8.

seeks to make a profit from its operations

a)

non-profit organizations

b)

wholesalers

c)

for-profit business

d)

production

9.

government-financed agencies

a)

public sector

b)

industry

c)

private sector

d)

retailers

10.

The process of creating, expanding, manufacturing, or improving on goods and services

a)

wholesalers

b)

retailers

c)

industry

d)

production

11.

_________ of goods occur when supply exceeds demands.

a)

production

b)

surpluses

c)

shortages

d)

equilibrium

12.

Which is NOT one of the five “rights’ of marketing?

a)

goods

b)

time

c)

amount

d)

retailers

13.

Profit is the _________ for taking the risk of starting a business.

a)

defoliation

b)

risk

c)

demand

d)

motivation

14.

__________ is exclusive control over a product or the means of producing it.

a)

copyright

b)

accounting

c)

all are correct

d)

monopoly

15.

A company can charge whatever they want without __________.

a)

competition

b)

profit

c)

price competition

d)

business risk

16.

The process of creating, expanding, manufacturing, or improving on goods and services is

a)

management

b)

production

c)

accounting

d)

finance

17.

Businesses not associated with government agencies are part of the __________.

a)

industry

b)

wholesale

c)

private sector

d)

public sector

18.

Competition is:

a)

is protected in a free enterprise system

b)

is an unnecessary part of international trade

c)

an essential part of a free enterprise system

d)

encourages individuals to own businesses

19.

A __________ involves anything that is authored by an individual.

a)

patent

b)

competition

c)

finance

d)

copyright

20.

__________ is a business function that involves money management.

a)

finance

b)

production

c)

demand

d)

accounting

21.

__________ is the discipline that keeps track of a company’s financial situation.

a)

accounting

b)

finance

c)

retailers

d)

wholesalers

22.

In a SWOT analysis, look for __________.

a)

speed of markup

b)

efficiency and level of success with products

c)

insurance

d)

all are correct

23.

A type of business that sells its products in more than one country is considered:

a)

for-profit

b)

non-profit

c)

domestic

d)

global

24.

When a company wants to use another’s name, symbol, creative work, or product:

a)

it might use it without permission

b)

it must obtain permission to do so and pay a fee for the use

c)

it might use it, but it needs to let the company know

d)

it should send a present to the other company and then it may use it

25.

Which of the following not intellectual property?

a)

patents

b)

copyrights

c)

competition

d)

trademarks

26.

A small business is one that is operated by only one or a few individuals.

a)

True

b)

False

27.

Competition is an essential part of a free enterprise system.

a)

True

b)

False

28.

Non-price competition focuses on the sale price of a product.

a)

True

b)

False

29.

When a company is doing well, stock prices generally decrease because less people want to buy that stock.

a)

True

b)

False

30.

Competition is the struggle for customers.

a)

True

b)

False

31.

One of the easiest ways to describe a business is by its size.

a)

True

b)

False

32.

The five functions of a business are production, procurement, marketing, management, and finance.

a)

True

b)

False

33.

A licensing agreement does not protect the originators name and products.

a)

True

b)

False

34.

Government financed agencies are not part of the private sector.

a)

True

b)

False

35.

In non-price competition, businesses choose to compete on the basis of factors that are not related to price.

a)

True

b)

False

36.

Business risk is the potential for gain or increase.

a)

True

b)

False

37.

Equilibrium is when the amount of a product being supplied is equal to the amount being demanded.

a)

True

b)

False

38.

The U.S. government has not allowed monopolies to exist at all.

a)

True

b)

False

39.

A balance sheet reports a company’s assets, liabilities, and owners equity.

a)

True

b)

False

40.

Intellectual property rights are protected in a free enterprise system.

a)

True

b)

False

41.

In a market-oriented economy, supply and demand determines the prices and quantities of goods and services produced.

a)

True

b)

False

42.

Profitable businesses hire more people.

a)

False

b)

True

43.

Mom and Pop operations are NEVER small businesses.

a)

True

b)

False

44.

Profit is the money earned from conducting business after all costs and expenses have been paid.

a)

True

b)

False

45.

A free enterprise system encourages individuals to start and operate their own businesses in a competitive system.

a)

True

b)

False

46.

Up to eighty-five percent of new products fail in the first year.

a)

True

b)

False

47.

Wholesalers and retailers buy goods from other wholesalers to resell them to the consumer.

a)

True

b)

False

48.

When the amount of a product being supplied is equal to the amount being demanded, equilibrium exists.

a)

True

b)

False

49.

There are two types of competition, price and non-price competition.

a)

True

b)

False

50.

The five “rights” of merchandising are goods, time, place, price, and amount.

a)

True

b)

False