A _______________________ is a written expression of an organization’s purpose and reason for being. It may be seen as a means of accomplishing the organisation’s vision.

____________________ are generally considered to be broad and general goals that the organisation would like to accomplish. They may be stated in somewhat vague and optimistic language and involve the medium to long term.

_________________________ are more concrete and may involve a shorter time horizon. They are often measurable and time-specific, making it easy to evaluate whether they have been attained or not.

A _______________________ is a plan, approach, or scheme for achieving an aim or objective. It is generally considered to involve important decisions that may be risky and is taken by senior management.

A ___________________ is an approach or scheme for achieving an aim or objective. It usually involves fewer resources and may be less risky. It may therefore not involve senior management because it can be more easily reversed or modified.

A ______________________ is any individual or group that affects an organisation or is affected by it.

_______________________ are physical products that are 'tangible', meaning they can be touched. It includes items like computers, TVs, clothing, furniture, vehicles and industrial equipment.

_________________ are intangible products that cannot be touched. When you purchase these you usually go home better off but empty-handed. It includes a wide array of things like hairdressing, tutoring, accounting and car repair.

___________________ is the activity of setting up a new business when it takes place within an established organization. These employees are encouraged by their employers to take risks to develop new products, processes, and services while retaining their status as employees.