Font size
WorksheetsSec 3NT EBS Quiz 4 - Welcome to Singapore
Total questions: 20
Worksheet time: 37mins
You work as a tour agent at Wow Tours, a local travel agency.
Travellers may book tours through travel agencies, such as Wow Tours. State one travel product (P) that Wow Tours sells and one service (S) that Wow Tours provides
P: Holiday packages on behalf of tour operators
S: Tickets for flights, cruises and coach tours
P: Holiday packages on behalf of tour operators
S: Travel Insurance
P: Travel Itineraries
S: Visa Applications
P: Tickets for flights, cruises and coach tours
S: Travel Itineraries
MICE refers to a particular type of tourism where large groups of people are brought together for a particular purpose.
Which one of the following statements is false?
Exhibitions include trade shows and fairs, which are open to prestigious companies only
Incentive travel rewards employees for their hard work and motivate them to perform better in the future
Meetings involve groups of people gathering for the same purpose.
Recommend the pricing technique that Wow Tours should adopt if they want to :
Increase short-term sales as special discounts are offered during festive seasons, which will attract customers to purchase the travel products and services.
Odd-Even Pricing
Optional-Product Pricing
Product-Bundle Pricing
Promotional Pricing
Recommend the pricing technique that Wow Tours should adopt if travellers:
Travellers who are on free and easy packages may opt to pay extra for guided tours, additional meals or hotel upgrades, whereas travellers on budget may not opt for the additional items.
Odd-Even Pricing
Optional-Product Pricing
Product-Bundle Pricing
Promotional Pricing
Advertising refers to attracting public attention to a product or business.
Wow Tours is using the broadcast technique to promote its upcoming Travel Fair. You agree with this. Select three reasons for your choice.
People listen to the radio in the office, at home, in cars, on buses and on trains
It can be expensive to send catalogues and flyers to a large group of people
Uses colourful pictures, photographs of celebrities, taglines and slogans to attract the attention of readers
Television and radio advertising can reach a wide audience
Why is quality customer service important for Wow Tours? Give 3 reasons.
Customers will have a positive experience at wow Tours and they will choose to return to purchase the travel products and services
Customers will recommend Wow Tours to their relatives and friends, which leads to increase in profits
Customer loyalty is created, which can ensure the continuity of Wow Tours in the long run
Customers will only come back to purchase if your product is good
What are the personal qualities and skills that the tour agent in Wow Tours should possess in order to deliver quality customer service? Select 3 answers.
Polite and friendly
Knowledgeable of travel products and services
Must be pretty to attract customers
Efficient in handling questions and objections of customers
As a tour agent, you work very closely with other accommodation and lodging outlets.
Serviced Apartment provides more space and convenience than Luxury hotel for guests who travel together with family members. It is also cheaper to stay at serviced apartment than at luxury hotel with similar levels of service and comfort if guests are staying for a longer period.
True
False
Pick two examples of positive practices when answering telephone calls.
Answered within three rings
Answered within three rings and forward the call to someone who is free to entertain the call
Greeted and identified myself and specifying the name of Wow Tours
Keep all the conversations less than 2 minutes each
Suggest one job in Wow Tours besides the tour agent.
Tour Guide
Valet
Cashier
Security
Currently, you are promoted to Senior Tour Agent.
What will not likely be your next career progression?
Supervisor
Tour Guide
Outlet Manager
What are two characteristics of this food and beverage outlet?
Provide activities and play areas for young customers
Wide range of food selections at a cheaper price
The group of customers values and appreciates the child-friendly environment where the whole family can enjoy a meal together
Common dining area
There are three types of approaches. Suggest a phrase that a wait staff may use to demonstrate service approach.
Good morning sir.
Currently we have the a promotion of 30% off for every package signed.
Which package would you like to see?
These are our latest packages.
How do businesses such as Wow Tours, benefit the community? Pick three benefits.
Provides goods and services to customers
Contributes to the wealth of the country as the businesses generate profits
Creates jobs for people as customers shop
Providing many packages for the customers to choose from
Describe two reasons why is it important for you to have product knowledge at Wow Tours.
So that I can work better with the suppliers
So that I am able to present the packages and answer any question confidently, it increases the persuasiveness with customers
So that I can recommend the correct packages which will cause them to save time.
So that I don't waste time with customers who just enquiry without intention to buy
Wow Tour would like to set up another outlet at a shopping mall in the city. Do you agree? Why?
Yes. The volume of human traffic is high in the city. and it is centrally located to reach target customers
Yes. The location is easily accessible by public transport and it caters to customers who are price-conscious
No. The rental expense in a neighbourhood is much lower than in a city and volume of human traffic is high
Wow Tours uses the AIDA model as a guide to create effective advertisements. Match the correct component to the description.
1: Create large and bold headlines.
2: Highlight unique features of the product
3: Provide a telephone number for customers to call
4: Use humour or something appealing.
1: Attention, 2: Interest, 3: Action, 4: Desire
1: Interest, 2: Attention, 3: Action, 4: Desire
1: Attention, 2: Desire, 3: Action, 4: Interest
1: Desire, 2: Interest, 3: Action, 4: Attention
Wow Tours uses sales promotion techniques to attract customers to buy the packages now rather than later.
Suggest why Wow Tours prefers price discounts to contests.
Customers is always keen to participate in contests even if the probability to win prizes is low
Price discount is cheaper than hosting contest as you will need to buy good prizes
Price discounts allow customers to buy the packages at a lower price, which will attract the customers to purchase the packages immediately.
A customer would like to purchase a holiday package online.
What could be the reason for the customer's purchase method?
Shopping is not restricted to the operating hours of a retail store. This will enable the customer to view the packages at their own pace.
Cheaper packages
Able to make a quick exchange if the package items is not satisfactory
Suggest two examples of external communication that you may have at the Wow Tours.
You explaining to a walk in customers about a package
You are asking the creative team to come up with the design of the poster
You are updating new promotion to the vendor for coaches
You are asking the publicity crew to pass the brochures to the public
