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WorksheetsObjective 1.01- 1.05 review
Total questions: 20
Worksheet time: 10mins
By increasing awareness of the need for environmental controls, what has marketing done.
made buying more convenient
regulated the standard of living
Improved the quality of life
added usefulness to products
According to the marketing concept, which option shows company commitment?
Leaving marketing to the marketing department
teaching marketing to college marketing students
setting aside funds to research what customers want
pricing a product to maximize profitability
which marketing function provides information to consumers that will assist them in making a decision to purchase a good or service?
Pricing
Promotion
production
Promotion
Which marketing function helps business people forecast how much will be sold in a given period?
Market planning
risk management
promotion
channel management
What does the selling function involve that make it so important?
setting high prices
displaying products
contacting customers
Thomas Eddision
Which marketing career field involves determining why customers do what they do?
Advertising
Distribution or Warehousing
Sales
Marketing Research
Which type of duties do customer service professionals preform?
Preparing
Paying Invoices
Handling complints
Receiving shipments
Booking hotel rooms for vacationers is an example of which marketing?
feature
service
benefit
sports
What is at the center of all marketing activities?
Math
Chemistry
Customers
Communication
If a company purchases survey results, this is called:
secondary research
observational research
ethnographic research
primary research
Conducting a survey to gather information is:
secondary
observational
ethnographic
primary research
What is one advantage of observational research?
Stuff
Watermelons
The researcher can read body language
Cats
During what years did the world wide web begin?
1989-1999
1978-1980
1900-1950
2010-2018
Secondary Research is:
collected
obtained from the research previously conducted
obtained from dogs
collected by a pastor
Which is the overall reason that marketing strategies are designed and implemented?
Improving techniques
Achieving planned goals
I dont know
increasing profits
Primary research is:
collected for the first time by a researcher
obtained by a search
government source
family uses
When conducting research, a student should:
use multiple search engines
a
a & b
a, b, & c
Validity of a search result is:.
the degree to which the results are accurate
money
profit
big mac
A request for information is also called a?
Query
A thing
Answer
Study Guide
A web crawler is:
an internet bot that browses the web to find and file the info
h
a
t
