This is the COMBINATION of advertising, personal selling, sales promotion, and public relations that is used to communicate the business’s message.

Advertising is a recent phenomenon and has no historical roots.

Advertising has been around since ancient times.

Hundreds of years ago these individuals might stand at a busy street corner and shout about the products or services available from their sponsors.

Joannes Guttenberg invented this around 1440 which moved society toward mass communication, increased literacy, and the creation of printed advertising.

This is any paid form of non-personal promotion of ideas, goods, or services by an identified sponsor.

This type of promotion requires contact between a representative of the business and a potential customer.

This person is the legal representative of an athlete or celebrity – they are salespeople!

These are activities that are designed to create a positive feeling toward the team, athlete, or celebrity.

This is the term used to describe the positive feeling that fans and potential customers have toward the sports team, athlete, or celebrity.

An expensive billboard along a busy highway, which promotes the newest Jurassic World movie, is an example of:

Sports teams and celebrities will often sponsor charity events that help worthy causes because:

This is any non-paid mention of the product, team, athlete, celebrity, or cause in the media.

Publicity is typically free.

Publicity can be positive or negative.

Publicity is easily controlled.

This is a public relations specialist, who is responsible for maintaining relations with the general public and the news media.

This is a prewritten story about a team, a player, or celebrity that is sent to the various media.

Lady Gaga held one of these to announce that she would be performing during the Super Bowl halftime show.

This is any activity or material that offers consumers a direct and immediate incentive to buy a product or service.

No performer has ever been paid to perform at the Super Bowl halftime show. Why are celebrities willing to perform for free during the Super Bowl halftime show?

This is the most common example of sales promotion.

This is a sales promotion activity that requires the customer to demonstrate a skill.

This sales promotion activity is a game of chance and prizes are awarded randomly.

This sales promotion activity consists of giving away free promotional items to customers as a reminder about the business. These are inexpensive items like mini-footballs, water bottles, t-shirts, and key chains.

This event allows businesses to exhibit their products and services to a specific industry. Several Comic Cons are held each year in the United States and are considered to be:

This is a promotional activity that allows fans to participate in the activity rather than simply observe things. Blizzard Entertainment does this annually for its fans.

This display consists of promotional material used closely with the merchandise it is promoting. It is often located where the purchase decision is made.

This occurs when an unknown person or event is propelled into the spotlight by the fans.

This is a promotion where a few online mentions turn into a real buzz about a movie, celebrity, or player

This is the first step in developing a promotional strategy. Before you begin, you should:

The third step in developing an effective promotional strategy is to develop a promotional theme. This is the name given to the theme of the promotional strategy.

The fifth step in the development of advertising is to create the message. This is the most important element in determining the success of advertising:

The sixth step in developing advertising is to develop an advertising schedule. This is the number of times the target customer is exposed to the media:

The seventh and last step in developing advertising is to ________________ the effectiveness of the advertising.

This is the saying that conveys the main meaning of the promotional message.

This is the number of people in the target market expected to receive the message through the chosen media.

This type of promotion is targeted at the final user of the good or service.

This type of promotion includes promotional efforts that are directed other businesses.

Most business-to-business promotions are done with:

This market includes companies and organizations that purchase products for the operation of the business or for the completion of a business activity.

This market includes companies and organizations that purchase products for the operation of the business or for the completion of a business activity.

This salesperson will negotiate salary contracts and endorsement deals on behalf of the athlete or celebrity.

Promotion can be used to sell products and enhance the public image of a business or organization.

Advertising can take almost any form, appear in almost any media, and reach millions of people.

Any activity used to communicate with customers in an attempt to inform, persuade, or remind them about the business’s products or services comes under the umbrella of promotion

Writing on stone tablets, walls, and papyrus from ancient Babylonia, Egypt, Rome, and Greece all carried advertising messages.

Advertising is one-way communication with customers & potential customers using mass media.

Some sources estimate that the average person is exposed to about 250 advertising messages per day.