WorksheetsSEM Chapter 5 Test Review
Total questions: 35
Worksheet time: 18mins
The first step in marketing research is to collect the data.
True
False
After marketing data is gathered, researchers will look for patterns in the data and draw conclusions based on those patterns.
True
False
Even data-driven decisions must be balanced with common sense and ethics.
True
False
The first step for market research is to:
analyze current conditions
collect the data
discover and define the problem
analyze and report the data
Collecting and sorting data
is tedious work
is time consuming
becomes easier using spreadsheet and database software programs
all of the above
Statistics gathered through valid research is called
descriptive data
hard data
primary data
soft data
What is the final step for marketing research?
analyze current conditions
implement and evaluate the results
collect the data
develop the process for data collection
What is the second step for market research?
discover and define the problem
analyze current conditions
develop the process of data collection
collect the data
What is the third step for market research?
discover and define the problem
analyze current conditions
develop the process of data collection
collect the data
What is the fourth step for market research?
discover and define the problem
analyze current conditions
develop the process of data collection
collect the data
What is the fifth step for market research?
analyze and report the data
determine a solution to the problem
develop the process of data collection
collect the data
What is the sixth step for market research?
analyze and report the data
determine a solution to the problem
develop the process of data collection
collect the data
When changes in a product are being considered, a business might NOT:
contact a sample of customers
contact people who are current customers
summarize suggestions from customers
sell the product without any research
Which of the following explains hard data?
Statistics collected through valid research
An estimate or an educated guess
Research conducted by an independent company offered for sale to businesses in an industry
Finding meaning in data
Which of the following explains soft data?
Statistics collected through valid research
An estimate or an educated guess
Research conducted by an independent company offered for sale to businesses in an industry
Finding meaning in data
Only large businesses have the resources available to conduct marketing research.
True
False
Focus groups are an example of
Primary Research
Secondary Research
Questionnaires are an example of
Primary Research
Secondary Research
The Internet is an example of
Primary Research
Secondary Research
Books and articles are examples of
Primary Research
Secondary Research
What is a common function of marketing-information management systems?
Data gathering
Research
Analyzing data
Data distribution
An algorithm
is confusing data
is used to determine cause-and-effect relationships
is a type of response
is detailed set of instructions for sorting data
Research conducted by an independent company and then offered for sale to all businesses in the industry is called:
market research
syndicated research
client-side research
flimsy research
In-house staff researchers who also work with external research agencies is called:
market research
syndicated research
client-side research
flimsy research
What are two limitations to market research? (select the two)
humans who design the research
humans who provide the information
humans who send out the research
humans who do not have a computer
A Memory tool that is able to recognize your online behavior and remember your actions is called:
market research
cookie
memory strings
unethical issues
Which type of cookies temporary memorize your online activities? They typically remember what is in your shopping cart.
Session Cookies
First-Party Cookies
Third-Party Cookies
The OG Cookie Monster
Which type of cookies track your online preferences? They typically store your login info when you log into a common website.
Session Cookies
First-Party Cookies
Third-Party Cookies
The OG Cookie Monster
The practice of analyzing large databases in order to generate new information is called:
data mining
market research
creative thinking
the big BASE
The estimated profit a business will earn from a customer is called;
customer lifetime value
customer acquisition cost
points of interests
How much money a business spends to get a customer to purchase a product or service is called:
customer lifetime value
customer acquisition cost
points of interests
On March 14, a restaurant who sells pie noticed an unexpected increase of sales. With this information, a marketer can find the customer's:
customer lifetime value
customer acquisition cost
points of interests
People who start to make an online purchase, but leave the website without completing it are called:
inconvenient
shopping cart abandoners
important customers
customer lifetime value
