WorksheetsChapter 16: Advertising and Public Relations
Total questions: 10
Worksheet time: 5mins
What is Advertising?
A paid form of personal communication that is transmitted to a audience through mass media.
A free form of personal communication that is transmitted to a target audience through mass media.
A free form of nonpersonal communication that is transmitted to a audience through mass media..
A paid form of nonpersonal communication that is transmitted to a target audience through mass media.
What is the first major step in developing an advertising campaign?
Identify and analyze the target audience
Sell the product
Promote product on a mass media platform
Execute campaign
What is a target audience?
Everyone
Group of individuals to whom advertisements are aimed.
Group of individuals to whom advertisements are not aimed.
None of the above.
What is advertising appropriation?
The advertising budget for a specific time period.
The advertising budget for a long time period.
The advertising targets that establish information base for a campaign.
All of the above.
How many major steps are in developing an advertising campaign?
seven
three
five
eight
What is public relations?
A narrow set of communication efforts used to create and maintain favorable relationships between an organization and its stakeholders.
A broad set of communication efforts used to create and maintain favorable relationships between an organization and its stakeholders.
A broad set of communication efforts used to create and maintain favorable relationships consumers.
A narrow set of communication efforts used to create and maintain favorable relationships for the target market.
A feature article is a manuscript of up to ______ words prepared for a specific publication.
5000
2
1000
3000
Press conference is a________ used to announce major news events.
assembly
meeting
conference
event
To evaluate the effectiveness of their public relations programs, companies conduct ______ to determine how well their messages are reaching their audiences.
studies
surveys
research
labs
What is the name of Chapter 16?
Public Relations Tools
Advertising and Public Relations
Advertising 101
The Nature of Advertising and Public Relations
