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WorksheetsDigital Content & Copy - QUIZ 1
Total questions: 10
Worksheet time: 3mins
Socio-Economic demographics refer to what customer attributes?
Customer Interests
Income and occupational status
Education
Taste
Psychographic profiling refers to what?
Customer interests, aspirations and behaviours
Mental health and well-being
Income and spending
Which of the following is not a news/wire agency which provides news content to publishers?
Associated Press
Thomson Reuters
Grant Thornton
"Good copywriting is about highlight the benefits not the..."
Features
Cost
Risks
The most popular social media platform for magazine media is...
SnapChat
The fastest growing social media platform for magazine media is?
The piece of legislation which grants the creators of literary, dramatic, musical and artistic work control of the way inc which their materials can be used is called...
The Intellectual Property Act (1988)
The Copyright, Design and Intellectual Property Act (1988)
The Copyright, Designs and Patents Act (1988)
Libel refers to any published form of defamation
True
False
Which body in the UK regulates the advertising industry?
ASW
AAA
ASA
'Native Advertising' refers to what?
the use of free, earned media to promote brands through word of mouth and personal recommendation
the use of paid ads that match the look, feel and function of the media format in which they appear.
