Font size
WorksheetsMedia Literacy - Unit One
Total questions: 24
Worksheet time: 21mins
A Medium is a
shirt size
media literacy
means of communication
way we process and view media
Means of communication which aim to send messages to large numbers of people at once is called
group data
mass media
media literacy
snapchat
People use media for four reasons. Which is not a reason?
Enjoyment
Interpretation
Companionship
History
Surveillance
Using media to strike up a conversation in a social setting is called
social media
talking
social currency
currency
Using media to learn about what is happening in the world around is ______________.
Companionship
Enjoyment
Surveillance
Interpretation is when you use media to form an opinion.
TRUE
FALSE
Saying to a friend, "Did you see what happened last night on Vampire Diaries?? I could not believe it!" is an example of
Social Media
Social currency
Social studies
Why is it important to study media?
Because they said we should
Because we need to
Because the media go to great lengths to study us
Because it's important
What is the television research study called that predicts the best placement for commercials?
Neilson Ratings
Censorship Ratings
Sweeps
If a TV Show has a commercial for mens' razors, Just for Men hair dye, and Old Spice deodorant, what do you think the target audience for that show might be?
Women, ages 25-35
Kids, ages 10-15
Men, ages 40-50
How many core concepts does media have?
1
2
5
8
Core Concept 1 is "all media messages are constructed."
TRUE
FALSE
An example of creative language is
Faster music in a scary part of the movie
the camera angle coming in close for a kissing scene
Big, bold type at the tope of a print ad
All of the above
A parent and child might watch the same movie and take away different messages or meanings. That is an example of which Core Concept of Media?
All media message are constructed
Media messages are constructed using a creative language
Media messages are constructed to gain power
Different people experience the same message differently
The three purposes for which media serve are: (select all)
Inform
Television
Persuade
Entertain
Media Literacy
The "Kaboom" commercial is an example of which persuasive tactic?
Proven Fact
Others like it
Ease of Use
Bluebell Ice Cream commercial uses music with the lyrics, "taste just like the good old days," which persuasive tactic is that an example of?
New and Improved
Old
Bribery
Getting a product's jingle or slogan stuck in consumers' heads is an example of which persuasive tactic?
Flattery
Repetition
Comforting
The commercial "Alexa loses her voice" is an example of which persuasive tactic?
Fear
Superlatives
Humor
Convincing people a product is more appealing because a celebrity likes it is an example of which persuasive association tactic?
Expert opinion
Celebrity
Superlatives
We are informed via news, documentaries, etc.
but we need to remember all media is constructed by someone or organization so they can have certain bias.
True
False
What was the bias of the documentary preview "Before the Flood" ?
The world is a beautiful place
Leonard DiCaprio wants to work in government
Global warming and climate change is real
Don't throw away plastic
The third purpose of media is to entertain. Check all the options below that are examples of entertainment media.
Keeping up with the Kardashians
The movie, Halloween
Cardi B's latest song
The Office
Sometimes there isn't a clear line between each purpose of the media. Example: E! News is both entertainment and information.
True
False
