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WorksheetsVB: Sponsorships #6
Total questions: 12
Worksheet time: 6mins
What revenue stream can run into the billions of dollars for some professional sports teams?
Web broadcast rights
Radio broadcast rights
Live streaming
TV broadcast rights
Stadium owners have often been accused by business owners of doing what to the prices for sponsorhsip opportunities?
Changing
Inflating
Reducing
Switching
What is the key factor driving the negotiation of naming rights?
Perceived value
Actual value
Greed
Optional value
What are examples of branding?
Naming rights
Signage
Team Uniforms
All of the above
None of the above
If a fan is passionate enough to come and spend money to watch the team, what do they likely see in that team?
Cost
Honor
Value
Opportunity
Which process helps ensure return on investment from sports marketing?
Love transference
Positive association
Passion transference
Positive transference
Which psychological principle helps make sponsorships successful?
Guilt principle
Greed principle
Passion principle
Association principle
Sponsors have had a longstanding relationship with sports?
True
False
Financial support received from an organization that makes a significant contribution is known as
Donation
Contribution
Tithing
Sponsorship
What is NOT a reason for branding on stadiums?
Cost of player contracts
Intellectural curiosity
Upkeep
Salaries
An owner had a profit margin of $40,000 last year. She expects to receive $1,190,000 from sponsorships this year with no addtional expenses. What is the total profit margin with both years?
$40,000
$1,190,000
$1,230,000
$1,320,000
The stadium owner is considering an offer to change the field name from Bill Nelson Field to Mediacom Field. Mediacom has offered to pay $800,000 per year. If the stadium already received $50,000 in tickets for events, how much would they receive in total?
$50,000
$850,000
$800,000
$13,000
