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WorksheetsDigital Marketing in Sports
Total questions: 2
Worksheet time: 8mins
What is the key to building up a database from a digital point of view?
Using the media to communicate
Collecting a whole load of emails
Ignoring the data collection process
Getting the data and having insights
What is the brand message of the Irish Football Association?
Football for Champions
Football for All
Football for Elite
Football for Some
According to the video, what is the importance of consistency in brand messaging?
It is important for logo design only
It is important for media communication
It is important for storytelling and customer service
It is not important
What is the principle that the video suggests sports organizations should learn from Disney?
Creating a new logo
Telling a unique brand story
Having millions of customers
Focusing on customer service only
What is the basic sports model created by the author for engaging fans?
Engage on game day, non-game day, at the venue, and not at the venue
Engage on non-game day and non-venue day
Engage only at the venue
Engage only on game day
What impact does major events without fans have on sports organizations?
No impact on branding
No impact on ticketing
No impact on engagement
Impact on ticketing and engagement
What does the author refer to as the 'Massey Ferguson effect'?
Staying where it's at
Being innovative and creative
Ignoring innovation and creativity
Not needing to change anything
What does the author suggest sports organizations need to do more of in the next year?
Be more innovative and creative
Be less innovative
Ignore the pandemic
Stay the same
What is the key factor that the pandemic pushed sports organizations to think about?
Ignoring the pandemic
Being more innovative and creative
Being less innovative
Staying the same
What is the overall message regarding digital marketing in sports?
Be less innovative
Be more innovative and creative
Stay the same
Ignore the pandemic
What is the name of the course we will be taking next semester? (answer is not in video)
(a)
