NEW
Font size
WorksheetsCh.1 Marketing Test Review
Total questions: 20
Worksheet time: 10mins
What is marketing?
action of promoting and selling products or services.
to go to market
marking your products or services
the action of determining what is the profit
What are the 4 p's of the marketing mix?
product, produce, preliminary, pottery
product, price, preliminary, produce
product, price, premliminary, promotion
product, price, place, promotion
How can target market be determined?
age, gender, geographical location
ethnicity, family size
level of income, education background, interests
all of the above
which is one not one of the four p's
price
product
presentation
promotion
A market includes people who share similar needs and wants, and can purchase a company’s products.
True
False
The buy one get one free strategy is an example of distribution.
True
False
When Marcus checked out of his hotel, he completed a research form rating his hotel's service, food, and accommodations. This is an example of what marketing core function?
marketing information management
product planning
information utility
marketing mix
Which economic utility increased when fast-food restaurants began accepting credit cards?
place utility
possession utility
form utility
information utility
Shopping at Target and paying cash for your purchases is a marketing strategy called
distribution
channel management
pricing
retail
Obtaining, developing, or improving a product is called
channel management
pricing
selling
product/service management
Percentage of total sales generated by competing companies
market
market segment
market district
market share
Businesses that buy products for use in their operations belong to this type of market
consumer
organizational
segmented
utility
Providing customers with goods and services they want is
selling
pricing
promotion
cheating
