To some extent, this approach ignores local customs, culture and religion (1 mark)

(a)  

What method of Global Marketing are products sold without adaption? (1 mark)

(a)  

Direct opposite of ethnocentrism (1 mark)

(a)  

The promotion of the product is undertaken based on the beliefs of the nation in which the business is operating is a feature of …….(1 mark)

(a)  

The promotion of the product is undertaken based on a global or worldly point of view (1 mark)

(a)  

What Global Marketing Strategy does IKEA use? (1 mark)

(a)  

What Global Marketing Strategy does McDonalds use? (1 mark)

(a)  

McDonald’s has novelty items on its menu in Japan like the Teriyaki McBurger with Seaweed Shaker fries. This is an example of …...(1 mark)

(a)  

The process of businesses starting to operate internationally and develop international influence is known as (a)   (1 mark)

Decision making is centralised and key personnel from headquarters are sent to oversee marketing operations in other countries. This is a feature of …..(1 mark)

(a)  

Decision making is decentralised and key personnel need to be recruited from the nation being targeted is a feature of …..(1 mark)

(a)  

Years ago the American Company Mars renamed several of their products to suit the UK Market e.g. Snickers was called Marathon and Starburst was called Opal Fruits. This is was an example of (a)   (1 mark)

Higher costs of product development is a drawback of which method of Global Marketing? (1 mark)

(a)